What’s Zappar?

We spend our time at Zappar making bite-sized entertainment experiences using our proprietary image recognition technology and platform for products and things people care about – film, TV, music, sports, fashion, games. That might be a T-shirt, greetings card, book, CD, poster, calendar or toy. Or a promotion for a film, TV show or new games title.

It’s why our four founders bring together experience from Gaming, Marketing, Computer Science and Engineering under one roof at Zappar Labs to build a creative technology company. It’s also why our studio is made up of super talented 3D animators, artists and designers to create fun interactive experiences.


It’s also why we invest in our own product development like our own label T-shirts called Zapparel (you see what we did there?).

Now it’s early days in the world of Augmented Reality (if you’re reading this you’re one of the 0.01% on the planet who even knows what it is) and the fact is that it’s only the start of the journey. There are new and exciting things happening all the time at Zappar to constantly innovate, improve and entertain one zap at a time adding a little extra spice to life.

Zappar – you’re seeing things.

How you doing?

If you’re looking at me – and let’s face facts here – you are… then you might already know that using Zappar opens up another dimension in life where everyday things come to life.

It’s a massive revolution, that’s all. You can look at any image using the Zappar app and see a film, play music, launch a game, change your outfit or even create a whole new character. Label me Exhibit A, your honour.

Zappar is just like MAGIC – and to prove it we’re going to pull a bunny out of thin air, just for you!

All you need to do is:

  • Download the Zappar app from either Google Play (for Android devices) or from the iTunes App Store.
  • Get the Zappar Bunny Zap from the list.
  • Click the button below, point your mobile device at the image that displays and enjoy…