LEGOLAND Miniland AR

Delivery method: Legoland App

Objective: To add a new interactive digital layer to the Legoland Miniland experience to increase engagement.

Miniland Missions is another exciting addition to LEGOLAND Windsor, once again showing the immersive potential of augmented reality. With this project, we’ve really pushed the envelope to create something truly epic for LEGOLAND guests.

There are four AR ‘Miniland Missions’ for the kids and the Hero to complete, each mission is a mini game relating to specific areas of Miniland, and each comes with a new challenge to overcome:

• Sneaky Sheep
• Flood Fix
• Air Rescue
• Spy and Seek

There is also an AR Parade experience with a fireworks video celebration, and transition scene to drive the narrative and tie the experiences together, but each mission also works as a standalone adventure. The experiences end with a digital reward and selfie photo feature, with the kids posing as the Hero minilander celebrating their completed missions!