General Mills and Scooby-Doo

Ah, the humble “cereal box prize”. We all remember them.

They started life in 1909 as an in-store premium that was handed to the customer with the purchase of one or more specified products. This developed into a prize being given away in the box itself, an “in-pack” promotion — and then a physical prize stuck on box, an “on-pack” promotion.

Over 100 years on they are still going strong, but now with spoonfuls of Zappar magic.

We’ve partnered with General Mills and Warner Bros. Consumer Products to turn the packaging of  Betty Crocker® Scooby-Doo Fruit Flavored Snacks into a deliciously interactive zap.

Zappar is a great way to keep kids engaged by infusing entertaining content into elements of their daily routines.