Disneyland Paris at Carrefour

Adding value to the physical elements of a shopper loyalty promotion to drive engagement with interactive AR experiences and encourage collectability and sharing.

Working alongside Panini Family, Carrefour Belgium and Disneyland Paris we produced an augmented reality app to complement the Disneyland “25th Anniversary” loyalty campaign.

The “Carrefour Panini 25 DLP” app enabled users to experience augmented reality and to see Disney characters come to life by scanning specific stickers. The content is comprised of 3D animations, photo taking experiences and interactive 360-degree panoramas. 

The app reached the top 5 in the Belgian app stores with 50,000 downloads and over 6.5m scans of the stickers.