Product packaging
We’re reimagining QR codes with our D3 ‘dot-dot-dash’ pattern. Update your existing QR to an Accessible QR without having to make any changes to your packaging or introduce an additional code scheme.
Zapvision is an integrated system, enabling brands to provide important product information to users. Here is how it works:
We’re reimagining QR codes with our D3 ‘dot-dot-dash’ pattern. Update your existing QR to an Accessible QR without having to make any changes to your packaging or introduce an additional code scheme.
The free Zapvision app and any apps using the Zapvision SDK are used to scan Accessible QR codes and quickly access relevant product information from 3x the distance of normal QR scanning.
Brand teams can convert QR codes into Accessible QR codes, download as SVG, and attach product information using our self-serve content management system.
The World Health Organization estimates that 2.2 billion people have near or distance vision impairment (source: WHO). 284 million people are partially sighted with 39 million registered blind globally (source: Blindlook), making finding relevant product information in store and at home a significant and everyday challenge. Zapvision has been designed to enhance the accessibility of product packaging for everyone, providing total independence when purchasing and searching for products, whatever your visual acuity.
Zapvision has been developed with guidance from the Royal National Institute of Blind People (RNIB) and has been optimised through the RNIB’s expert assessment process and guided user testing research with the blind and partially sighted community.
We have worked closely with a number of major consumer product groups to design a system that fits effortlessly with their existing connected pack programs allowing brands to truly scale this solution effectively with minimal disruption.
The landscape for mobile ready packaging is changing rapidly as new legislation across the CPG and retail space globally begins to come into effect. Accessible QR codes provide an opportunity to future proof your business and make the problem of access to product information for everyone a thing of the past.
Zapvision aims to help as many blind and partially sighted individuals as possible using our computer vision solution. For this purpose, we offer a free Zapvision SDK to app developers. Zapvision has already been integrated into Microsoft Seeing AI and Envision. Zapvision is also seeking global partners to expand the product to their apps.
Zapvision allows you to augment any QR into an Accessible QR in just a few easy steps. Our fully self-service content management system empowers brand teams to upload existing QR codes to be adapted into Accessible QR codes ready for SVG export, as well as attach product information to be read and displayed in a Zapvision enabled app.
Design your packaging to include a QR code.
Upload your QR to the Zapvision CMS, add your product data, export the accessible QR code.
Add your accessible QR code SVG to your pack design.
The elegance of the Zapvision solution is that allows brands to provide two unique experiences to their customers whilst only adding a single QR code to their product packaging. Our D3 (dot-dot-dash) Accessible QR solution augments the design of your QR code on pack, maintaining its destination for standard camera apps, whilst unlocking incredible value for the blind and partially sighted when scanned with a Zapvision enabled app.
The elegance of the Zapvision solution is that allows brands to provide two unique experiences to their customers whilst only adding a single QR code to their product packaging. Our D3 (dot-dot-dash) Accessible QR solution augments the design of your QR code on pack, maintaining its destination for standard camera apps, whilst unlocking incredible value for the blind and partially sighted when scanned with a Zapvision enabled app.
The subtle adaption of the QR codes means it maintains its recognition for sighted users, allowing you to link to your webpage or AR campaign.
Unlocks enhanced distance detection, as well as important product packing information that would otherwise require human assistance to access.
Persil adds QR codes to packaging for visually impaired shoppers.
Accessible QR Code From Zappar Makes Packaging Talk To The Blind.
Persil rolls out accessible QR codes on its packaging.
Unilever has improved on-pack accessibility by adding a new enhanced QR code to its packaging
Accessible QR is now available on packs of Persil laundry detergent products across the UK.
This guide will take you through the three mega trends that have brought about Accessible QR and what you should do next if you’re a brand manager or business selling products to consumers to take advantage of this new reality.
