Person holding a mobile device showing the Zapvision app, scanning persil bio 32 capsules packaging.
Zapvision logo

Helping the blind and partially sighted access product information on packaging, with a single, Accessible QR code.

Introducing the Zapvision ecosystem

Zapvision is an integrated system, enabling brands to provide important product information to users. Here is how it works:

Persil packaging containing a Zapvision accessible QR code.

Product packaging

We’re reimagining QR codes with our D3 ‘dot-dot-dash’ pattern. Update your existing QR to an Accessible QR without having to make any changes to your packaging or introduce an additional code scheme.

Person holding a mobile device with laundry detergent 128cm away and an example of the in app screen.

Zapvision app and SDK

The free Zapvision app and any apps using the Zapvision SDK are used to scan Accessible QR codes and quickly access relevant product information from 3x the distance of normal QR scanning.

Content management system screenshot on a laptop monitor.

Content management system

Brand teams can convert QR codes into Accessible QR codes, download as SVG, and attach product information using our self-serve content management system.

The app and SDK enabling the blind and partially sighted to identify product information

The World Health Organization estimates that 2.2 billion people have near or distance vision impairment (source: WHO). 284 million people are partially sighted with 39 million registered blind globally (source: Blindlook), making finding relevant product information in store and at home a significant and everyday challenge. Zapvision has been designed to enhance the accessibility of product packaging for everyone, providing total independence when purchasing and searching for products, whatever your visual acuity.

Icon showing an eye

A tried and tested user experience for the blind and partially sighted

Zapvision has been developed with guidance from the Royal National Institute of Blind People (RNIB) and has been optimised through the RNIB’s expert assessment process and guided user testing research with the blind and partially sighted community.

Icon showing a hand

Developed to help brands scale easily and meet the needs of the community

We have worked closely with a number of major consumer product groups to design a system that fits effortlessly with their existing connected pack programs allowing brands to truly scale this solution effectively with minimal disruption.

Icon showing a QR code

Be part of the Digital GS1 QR standard revolution

The landscape for mobile ready packaging is changing rapidly as new legislation across the CPG and retail space globally begins to come into effect. Accessible QR codes provide an opportunity to future proof your business and make the problem of access to product information for everyone a thing of the past.

Mobile device with an SDK example, with hovering bubbles depicting the different apps Zapvision is partnered with. These apps include Seeing AI, Envision AI and Be My Eyes.

Partnering with world leading apps for the visually impaired

Zapvision aims to help as many blind and partially sighted individuals as possible using our computer vision solution. For this purpose, we offer a free Zapvision SDK to app developers. Zapvision has already been integrated into Microsoft Seeing AI and Envision. Zapvision is also seeking global partners to expand the product to their apps.

How Zapvision works:

  1. Download the Zapvision app (or Zapvision enabled app).
  2. Open the app and point in the direction of a product (in store or at home).
  3. The app will search for and detect an accessible QR code up to 1.2m away and start to give audio queues and category information for the product.
  4. Once the desired product is found, product information including allergens, dietary preferences, and any on-pack information can be accessed using the devices in built accessibility features such as voice assist.

How brands can go from QR to Accessible QR

Zapvision allows you to augment any QR into an Accessible QR in just a few easy steps. Our fully self-service content management system empowers brand teams to upload existing QR codes to be adapted into Accessible QR codes ready for SVG export, as well as attach product information to be read and displayed in a Zapvision enabled app.

Milk carton highlighted with an empty space on the front of the packaging.

Step 1

Design your packaging to include a QR code.

Two QR codes side by side, one showing the standard QR code and the other showing an accessible QR code.

Step 2

Upload your QR to the Zapvision CMS, add your product data, export the accessible QR code.

Milk carton showing an accessible QR code on the front of the packaging.

Step 3

Add your accessible QR code SVG to your pack design.

What is AQR?

The elegance of the Zapvision solution is that allows brands to provide two unique experiences to their customers whilst only adding a single QR code to their product packaging. Our D3 (dot-dot-dash) Accessible QR solution augments the design of your QR code on pack, maintaining its destination for standard camera apps, whilst unlocking incredible value for the blind and partially sighted when scanned with a Zapvision enabled app.

A single code with two distinct user experiences

The elegance of the Zapvision solution is that allows brands to provide two unique experiences to their customers whilst only adding a single QR code to their product packaging. Our D3 (dot-dot-dash) Accessible QR solution augments the design of your QR code on pack, maintaining its destination for standard camera apps, whilst unlocking incredible value for the blind and partially sighted when scanned with a Zapvision enabled app.

QR code scanned with the device camera

The subtle adaption of the QR codes means it maintains its recognition for sighted users, allowing you to link to your webpage or AR campaign.

QR code scanned with the Zapvision enabled app

Unlocks enhanced distance detection, as well as important product packing information that would otherwise require human assistance to access.

The Grocer logo.

The Grocer

Persil adds QR codes to packaging for visually impaired shoppers.

Forbes logo.

Forbes

Accessible QR Code From Zappar Makes Packaging Talk To The Blind.

Mobile Marketing logo

Mobile Marketing

Persil rolls out accessible QR codes on its packaging.

Talking Retail logo

Talking Retail

Unilever has improved on-pack accessibility by adding a new enhanced QR code to its packaging

Packaging Europe logo

Packaging Europe

Accessible QR is now available on packs of Persil laundry detergent products across the UK.

Accessible QR Code Guide

Accessible QR Code Guide

This guide will take you through the three mega trends that have brought about Accessible QR and what you should do next if you’re a brand manager or business selling products to consumers to take advantage of this new reality.