Zappar have been fantastic partners in helping with a long-term strategy
for augmented reality and connected packaging. Through their technology we have turned
our products and packaging into a media channel to engage with our consumers
and ultimately drive sales.
Gabriele Hofinger
Head of Marketing & Licensing at PEZ
We have achieved an overwhelmingly positive response to the mixed reality technology
from this year’s attendees at ESTRO, which demonstrates just how valuable this type
of innovation is for the industry.
Birgit Fleurent
Chief Marketing Officer at ACCURAY
The key is to come up with something you can implement now and it will have an effect,
rather than looking at something way out in the future that you know there’s a great use case
down the road...but maybe not going to be scalable yet.
Jon Kubo
Chief Digital Officer