Find out how to build a scalable XR strategy within your organization with the frameworks and internal processes to set your teams up for success as well as what resources, training and tools you’ll need along the way.
From business adoption to the metaverse
Create a centralized approach
Hire for the right roles from the right places
Storytelling over a hard numbers approach
Frameworks, analytics and customer success
When building out your XR team, you need to take a centralized approach that focuses holistically on XR strategy across multiple verticals in an organization. Ultimately for XR to be successful, it needs to be implemented cross-functionality to align teams and their objectives, from IT, InfoSec and procurement, helping to integrate new technologies with existing ones to marketing, sales and product co-building strategy on best practices and local execution.
Looking at how XR provides value to brand, product and consumers, and enhances the overall value proposition of your business. Ultimately, adopting a customer success mindset will put you in the driver seat for achieving repeatable and consistent results.
Rich is the Product and Sales Manager for Zapbox and previously led the Immersive Experiences team at Nestlé's Global Digital Hub in Barcelona scaling their XR strategy to Nestlé's global brands and markets.
Tom heads up our Customer Experience team, working with our global community of AR creators to ensure they're creating best in class AR and achieving meaningful results with Zapworks.
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