Pez Play: AR Candy Refill Packs

December 2017

Increasing sales, engagement and loyalty with Pez

To help increase sales of their candy refill packs whilst engaging their audience on mobile we created an app where users are invited to help restore ‘PEZ World’ to its former glory by finding Candy Codes that appear on PEZ refill pack inlays.

Scanning a Candy Code unlocks one of six games and characters, including timing and skill-based challenges and puzzle games. The six Candy Codes are randomly distributed across the millions of pack inlays.

Heading into 2018 a further six games have been released.

In the words of Gabriele Hofinger, Head of Marketing at PEZ: “Candy lovers around the world can now feel closer than ever to PEZ and interact with us on another level, in the palm of their hand. AR and mobile gaming give a new generation of PEZ consumers the opportunity to interact with our brand and share their adventures as they explore PEZ World.”