Paramount - Lunchables

April 2023

Brief: To create a personalised experience to entertain customers and drive sales. 

Delivery method: WebAR

The experience:

Zappar Creative Studio worked with Paramount to inject an exciting layer of fun in this new Lunchables world-tracked experience created for display during commercial time performance at the Kids Choice Awards. Spinning ‘don’t play with your food’ on its head to inspire children to build family favourites such as SpongeBob out of the Lunchables.