Nestlé CPW - DC Super Heroes

February 2023

Brief: This experience aimed to build on the incredible success and popularity of the Marvel on-pack promotion to drive customer engagement. 

Delivery method: WebAR

The experience:

Zappar Creative Studio created this engaging and immersive experience for Nestlé CPW. Launched via WebAR for seamless delivery, it brings out the hero inside you by transforming the user into a superhero from the DC universe. This face-tracked experience consists of 5 face filters including Superman, Batman, Flash, Wonderwoman and Batgirl.