Nespresso VertuoPop+

January 2024

Delivery method: WebAR

Objective: To help educate customers on the new VertuoPop+ and VertuoPop+ Duluxe coffee machines in an engaging and memorable way.

Product visualisation at its best, Zappar Creative studio worked with Nespresso to create an experience to promote the VertuoPop+ and VertuoPop+ Duluxe coffee machines. Accessed via social and other promotional materials users can explore the vibrant range of colours, check out the different features through hotpots (accessing only the information they want, when they want) and place a 3D model inside their kitchen and snap a picture to achieve the perfect match before hopping onto the website to complete their purchase.