Just Play - Sesame Street

July 2023

Objective:  To enhance customer engagement online by replicating the effect of ‘try me’ on toys in-store online by bringing Sesame Street characters to life through AR.
Delivery Method: WebAR 
Tools used: Zapworks Studio 
Tracking Type: Face Filter


Zappar Creative Studio, worked with Just Play, to create an engaging WebAR experience designed to enhance online customer interactions, replicating the in-store 'try me' feature. Users are placed centre stage through a face filter featuring Elmo and children are then encouraged to engage by opening their mouths to make a 'ROAR' sound and shake the scene.