San Jose Sharks 2024 Jersey Reveal
March 2024
Delivery Method: Charlotte FC App
Objective: To create an exciting & engaging fan experience surrounding the club’s new kit launch and promote new jersey sales
Zappar Creative Studio worked with Charlotte FC to create an in app fan experience to celebrate the launch of their new soccer jersey and help boost sales.
Putting a new spin on try before you buy, by snapping a quick selfie, fans can create their very own football (or soccer!) star avatar complete with moves to model the kit against a variety of backdrops. During the experience customers are given the opportunity to explore the features of new Charlotte FC Adidas kit, hope over to the online store and of course record their avatar to share with friends and family.