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Navigating XR Production with Daniel Cheetham

Navigating XR Production with Daniel Cheetham

14:00 - 15:00 BST | 11th Oct

Take a deep dive with us into the world of XR production as we talk to Daniel Cheetham, XR aficionado and Founder of Hot Dark Matter. During the session we’ll be tapping into his years of experience producing a range of XR experiences, finding out everything from the process itself (creative insights included) to some of the challenges producing XR can throw up.

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Speakers

Andre Assalino

Andre Assalino

Executive Creative Director, Zappar

Andre leads our award-winning creative consultancy and is responsible for the best-in-class AR campaigns we deliver for brands and businesses all over the world.

Andre leads our award-winning creative consultancy and is responsible for the best-in-class AR campaigns we deliver for brands and businesses all over the world.

Daniel Cheetham

Daniel Cheetham

CEO/Founder, Hot Dark Matter

Daniel is a renowned immersive technology thought leader, for the last 15+ years Daniel has conceived and built 100's of cutting edge digital experiences for a vast array of well known partners inc. Nike, Adidas, Microsoft, Apple, Vodafone, Ford, Coca-Cola and Google. With Hot Dark Matter, Daniel is now focused on bringing the ability to imagine, create, deploy, discover and play shared, location specific AR games & experiences to anyone, regardless of their technical experience.

Daniel is a renowned immersive technology thought leader, for the last 15+ years Daniel has conceived and built 100's of cutting edge digital experiences for a vast array of well known partners inc. Nike, Adidas, Microsoft, Apple, Vodafone, Ford, Coca-Cola and Google. With Hot Dark Matter, Daniel is now focused on bringing the ability to imagine, create, deploy, discover and play shared, location specific AR games & experiences to anyone, regardless of their technical experience.