Minions at Carrefour

  • zaps
    ZAPPED:
    OVER 2M
  • TERRITORY:
    France
  • CATEGORY:
    RETAIL
  • DATE:
    June 2015

Minions is this summer’s must see movie (the little yellow guys also happen to be a bit of a favourite here at Zappar HQ…).

Shoppers in France are able to collect special edition Minions playing cards and collection tins by shopping at their local Carrefour store.

Zapping the cards and tins reveals a Minions Paradise world where the user can decorate their tropical island.

Each one unlocks a virtual item for their island as well as a piece of Minions content to enjoy — 3D animations, clips from the movie and images to download and use as their mobile screen saver.

There’s even the option to pose for a selfie with your favourite Minions.

This awesome creation was made in collaborate with the gaming legends at EA (find out more about EA’s Minions Paradise game here).

 

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