Publishing is a great use case for Zappar, as you will see on some of our other campaigns on this section of the site.
We were thrilled to partner with leading publisher Hachette UK on this fantastic initiative to bring to life the paperback version of Rock War by international bestseller, Robert Muchamore.
Robert was kind enough to say: “The idea for Rock War came from meeting fans of my CHERUB books, so I know they will definitely enjoy becoming part of the battle of the bands with the Zappar app on the paperback. It feels particularly right for Rock War readers, as who can resist getting to photograph themselves as a rock star on stage and play a rock anthem – I hope that the fans will share some of them with me, as sounds like fun”.
Zappar content is also available on the promotional materials for the book including posters, bookmarks and online.