We’ve all been there… waiting at the bar for your friend to arrive, looking at your phone. Well thanks to the lovely people at Bulmer’s in Ireland, there’s now a perfect way to kill the time with these interactive coasters.
Scanning with the Shazam app launched a “keepie-uppie” football game and a link through to the campaign microsite. On average the game was replayed 4.3 times per user.
Shazam Codes were also found on Bulmer's bottles.