One Direction: 1D Day

  • zaps
    ZAPPED:
    OVER 1.5M TIMES
  • TERRITORY:
    INTERNATIONAL
  • CATEGORY:
    BROADCAST
  • DATE:
    NOV 23, 2013

A world first use of augmented reality to serve second-screen content for broadcast (think AR Shazam).

1D Day was a 7-hour live YouTube show hosted by One Direction.

This was the most successful use of AR to date with over 1.5M zaps over the course of a day.

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