The beauty of our approach is that there are any number of ways to work with our platform. Our online self-service system, ZapWorks, gives you the tools to create AR experiences straight away. No technical expertise is required, and with seats starting at £30/month it's a steal.
You can also work with our highly skilled team of AR ninjas here at Zappar Labs to produce tailor-made experiences, leveraging the full potential of the Zappar platform. Simply pay for the production of your campaigns, costed on a project basis against our standard rate card.
All our services come with some great free features too:
As if that wasn't enough, as a business you can also embed the Zappar component in your own iOS and Android app (it’s super light at around 3MB).
So read on to see which of our services best suit your needs or drop us an email if you want to arrange a call to discuss your requirements in more detail.
Zapcodes are designed to deliver the most content-rich, robust, fun-to-use and scalable AR platform on the planet - redefining an action that most people with a smartphone have already experienced... scanning... or as we call it... zapping!
Zapcodes are a call to action, a code, and an AR marker combined; informing users that something is AR enabled, then guaranteeing the right content stream is delivered to them in a dynamic and entertaining way. They're like a QR code, but on steroids.
Zapcodes can work in conjunction with target images, or indeed entirely on their own to turn products, advertising and events into multi-media experiences serving video, audio, photos, polls, promotions, 3D models and other interactions.
They’re the codes you want to scan.
With ZapWorks you can attach content to anything - zapcodes can roam free and aren't bound to any one piece of print.
ZapWorks is designed to work for people of different levels of ability; from technophobes to tech geeks. You can design and curate your own AR experiences in a matter of minutes.
The service takes care of all hosting, file conversion, and analytics for you. All you need to get started is your computer and your imagination.
At Zappar we understand that good business is built upon real data. That's why ZapWorks comes with a fully featured data dashboard, making it easy to understand how your users are interacting with your content.
And best of all, it's cost effective; with straightforward monthly subscription plans to fit businesses of all sizes. But don't just take our word for it, you can sign up now with a 30-day free trial – no strings attached.
We also operate a Zappar Authorised Partner program for businesses around the world who'd like to sell ZapWorks solution in their own regions.
Recent research shows that a staggering 87% of TV viewers in the US use their smartphones or tablets whilst watching TV.
Zappar for Broadcast offers advertisers and networks a new way to increase engagement, participation and interaction with a show or commercial break whilst extending this relationship beyond a program or advertisement itself. Simply point the app at the screen with a zapcode and that's when the magic happens.
Our ground breaking tie-up with One Direction for 1D Day on 23rd November 2013 (a 7-hour live broadcast) showed just how powerful this can be. During the show we saw 1.5M zaps, an average dwell time of 90 seconds per zap, 240,000+ photos shared on social media through our app, and 30,000+ click-throughs to pre-order the new album. It was the largest AR event there has ever been.
Zapcodes also allow brands and businesses to take these experiences from TV, through online and print into POS and packaging for the first time. Linking above-the-line TV campaigns direct to product sale through users' mobile devices offering them personalised rewards for participation.
These can be from the same target image featuring a unique zapcode to increase interaction and engagement. That's something that's not possible with any other AR solution.
We've worked with some of the biggest licensors in the world (Disney, Marvel, Warner Bros, Activision, Nickelodeon, Sanrio, Sony Pictures, Sony Music, Universal Pictures etc.), across a number of product categories (apparel, hats, bags, costumes, charms, puzzles, books, toys, accessories, device cases etc.), and sold at mass market retail (Walmart, Macy’s, Target, Asda, C&A, Liverpool, ToysRUs etc.) in 19 countries around the world.
We work on a simple business model of shared up-front production cost for the augmentation (recoupable on sales) with a percentage royalty on sales achieved. So it's shared risk and reward with our partners.
We continue to look at new vision tech solutions to solve business problems and create commercial value.
The nice thing about owning the whole system from the ground up is... the sky's the limit!
There are a few new projects in the pipeline that may surprise you. Watch this space.
They're the next generation of futuristic looking codes. There's a bit more to them than just mind-blowing AR content though. Find out more about the technology behind them...
If you want to find out how Zappar can help your business commercialise the space between devices and the physical world around you get in touch at firstname.lastname@example.org
We look forward to hearing from you!
At Zappar we want to teach the world to zap, to make the planet a more fun place when viewed through your mobile.
If you'd like to join us in our quest, find out about becoming a Zappar Authorised Partner.