Zappar, in partnership with Sony Music, today announce the global launch of the One Direction Zappar Powered Picture Book app, coinciding with the release of One Direction’s new album Take Me Home.

Zappar, in partnership with Sony Music, today announce the global launch of the One Direction Zappar Powered Picture Book app, coinciding with the release of One Direction’s new album Take Me Home.

Purchasers of the Limited Edition Picture Book box set will be able to enjoy exclusive content from the band brought to life by Zappar using its proprietary augmented reality platform.

Hidden within the pages are a host of behind the scenes videos and photos of the boys to discover. To find the content users simply need to open the app and point their device at the pages as they flick through the book like a spy-glass to bring some of the pages to life.

Caspar Thykier, Managing Director of Zappar, explained: ‘At Zappar we’re all about creating AR-enabled products and entertainment experiences. We’ve worked with some fantastic brands in the last 18 months but there are few as big as One Direction right now. This app shows what’s achievable with AR in publishing to deliver bite-sized entertainment that hopefully will bring a smile to the faces of the 1D faithful.’

Genevieve Ampaduh from Sony Music commented: ‘We wanted to give One Direction’s fans something extra special with this Limited Edition Year Book. With our partners at Zappar we’ve been able to add a little bit of magic dust to proceedings and literally bring the book to life turning it into a multi-media experience from your smartphone or tablet.’

The Limited Edition Box set is available at www.myplaydirect.com/one-direction priced £39.99.

Watch the One Direction Zappar Powered Picture Book ad at:

http://www.zappar.com/onedirection-picturebook/