- Zappar and MTel announce partnership in Hong Kong and AsiaPac region.
- New Zappar Powered feature launched in Movie Express app.
- Movie Express app currently has 400,000 unique users in Hong Kong.
- New Zappar Powered feature allows users to Zap selected movie posters in Hong Kong to interact with content, watch exclusive features and win points in app.
Today Zappar (based in London) and MTel (based in Hong Kong) launched their first product as the culmination of a new partnership between the two companies in the Asia-Pacific region.
Caspar Thykier, Managing Director at Zappar commented, ‘Smartphone penetration in Hong Kong and mass consumer adoption of mobile-based mechanics like QR codes make it a fascinating market for Zappar. Our technology is like a QR code on steroids, offering a heightened level of consumer interaction and possibilities for making bite size entertainment experiences that reward users for their participation. With MTel’s incredible track record in making platform solutions for mobile like Movie Express and our proprietary Zappar technology there’s huge potential for us in the Asia region and we’re very excited about this collaboration.’
Will Wong, President at MTel, concluded, ‘What you’re seeing here for Movie Express is the perfect application of AR for the movie going audience in Hong Kong as an added value feature to engage users with new releases through advertising and links straight through to ticketing. Together with Zappar we’re exploring new ways to bring AR into peoples’ lives in Hong Kong, Taiwan and China. We’re very happy to be pioneering this technology in our own market with Zappar.’
The first Zappar Powered campaign in the Movie Express app will be the autumn blockbuster Tai Chi. Users will be able to Zap the posters and create photos putting themselves amongst the cast to share as well as link through to trailers, buy tickets and earn points through the app.
About MTel Limited
MTel Limited (MTel) was founded in 1999, and listed on the Hong Kong Stock Exchange in 2003. With 10 years experience in creating brilliant technologies MTel is dedicated to providing innovative and comprehensive new media solutions including mobile applications, social media marketing strategies and digital entertainment for its clients. With a philosophy based on giving users extraordinary experiences to fulfill different clients’ needs MTel is recognized as the leader in the mobile industry with a broad corporate client base covering international corporations, banks and financial companies, hotel groups and other renowned brands. Since 2009, MTel has developed more than a hundred mobile applications and been critically acclaimed and awarded. More information on the company can be found at www.mtelnet.com.
About Movie Express
The upcoming hottest movie releases and trailers are all gathered together under one Movie Express app developed by MTel for people fanatical about all things film-related. Not only does the Movie Express app aggregate the latest movie information and movie reviews it also provides ticketing service with credit card payment for UA cinemas Cityline, Broadway Circuit and AMC cinemas; along with real-time seating plans for Broadway Circuit, AMC cinemas and Golden Harvest cinemas; and GPS search fucntionality for nearby movies and cinemas locations. Movie Express allows its users to interact through movie related games to win points to participate in free tickets and other movie related promotions and competitions. The use of Zappar technology introduces AR and brings cinema connectivity to the next level.