Brand Republic's Expert Report on the Joy of Tech in association with 2CV has just come out. Its main thesis is how the consumer relationship with technology is moving beyond the rational and into the emotional.

Brand Republic’s Expert Report on the Joy of Tech in association with 2CV has just come out. Its main thesis is how the consumer relationship with technology is moving beyond the rational and into the emotional.

As with all good reports they tend to express what you already intuitively believed but now with a bit of data so you can really have your ‘I told you so’ moment. Here's mine...

I read with a wry smile Google Glass’s poor showing in terms of future purchase intent in 2CV’s study amongst 16-34 year olds. I’ve watched with some incredulity how other companies in the AR space have jumped on the Google Glass bandwagon to ride the PR wave with half-cocked consumer demos that don’t seem to offer any real benefit. Vusay seem to have it right in that there is considerable opportunity for wearables at an enterprise level to improve back-of-house services, medicine, construction and utilities. But massive mass-market consumer adoption right now... I don't see it (excuse the ocular pun).

Alex Nketiah, Joint Lead of Technology and Entertainment Practice at 2CV, makes the point that the key to successful tech initiatives is putting people at the heart of the experience: “as we see in gaming, powerful technologies delivered in the most engaging and playful ways are those that succeed.”

And that’s at the heart of our approach at Zappar. We build bite-size infotainment experiences using augmented reality. Snackable morsels that put a smile on your face and lead to a positive action. It’s why on average people spend 75 seconds engaging with one of our zaps and repeat scan 3+ times. It’s not about the technology; it’s all about the experience. Luckily you can now make your own with the Zapcode Creator. Why not try it for free and see what good things our technology can do for you.