We’ve been writing a lot about "connectivity" recently. However it wasn't until we went to Tel Aviv that we really knew what it meant.
This is a city obsessed by mobile. There is free municipal Wi-Fi pretty much wherever you go, and a QR code on every corner (enjoy it while it lasts Mr QR code... we're coming for you!)
We can see why Tel Aviv has the highest concentration of tech start-ups anywhere in the world. It’s full of young intelligent people overflowing with ideas (oh, and did we mention the Wi-Fi?!).
To start with, Zappar will be operating in this exciting market in two ways.
One of which is through the creation of Zappar Powered products using our API.
The other is with a Zappar Authorised Reseller to help spread the Zappar world across Israel.
Both of these to be announced soon with a very exciting partner.
Enough chat for now... back to plotting the demise of the QR code.