Last week we had the distinct pleasure of launching Zappar in South Africa with our fantastic Authorised Reseller Partner - Integrat Mobile - and boy did they put on a show.
With invitation only launch events in Johannesburg and Cape Town to the great and the good of mobile, media, retail, agencies and VC's, it was the perfect setting to showcase the Zappar opportunity and get feedback from the cogniscenti. We even made the evening news...
South Africa is a fascinating market for mobile with over 30% smartphone penetration and rising. As with other emerging economies they've made a technological leap to embrace smartphones with gusto. They are actively seeking out new transformational mobile solutions to add greater utility and entertainment to their mobile lives. The opportunities are endless and the reception and warmth to the brand and product were humbling. We definitely felt the Zappar Rush in full force!
Integrat have shown a deep understanding of our offering and have a vision for Zappar in South Africa that is truly exciting. We're looking forward to a great partnership. This really is a blueprint for the rest of the world.
Lekke (as they say in those parts!)