Remember X Factor finalist Luke Friend? He's about to release with debut single and is on tour this month with The Vamps.

Remember X Factor finalist Luke Friend? He's about to release with debut single and is on tour this month with The Vamps.

As part of Luke’s fan engagement, Crown Talent & Media have used the Zapcode Creator to create this augmented reality page for the tour program. By zapping the page, fans can view and download 20-second clips of Luke’s new music video, which they are encouraged to share on Instagram. These clips will update throughout the tour. Fans can also sign-up to emails, and have the chance of winning a private gig from Luke in their own home!

While Luke is performing on stage by night, by day he’ll be proving that fame hasn’t changed him; performing busking style gigs on the streets of each city he visits. His team will be handing out Zappar Powered augmented reality flyers to passers-by, which will show the same content as the tour programme zap.

These promotional materials were created using the Zapcode Creator, our self-service online tool.

“Having control over the content via the Zapcode Creator means that we can really engage with Luke’s fans and ensure that we’re keeping the content fresh and exciting,” says Adam Lynch, Head of Digital Marketing at Crown Talent & Media Group, “It’s an exciting and innovative way to deliver exclusive content to Luke’s awesome fans.”

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Do you like this zap? You can create your own augmented reality experiences, for products and marketing campaigns, using the Zapcode Creator platform. Get started and join our free trial today.

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