The Sun’s Fabulous magazine and Zappar this week are pleased to announce a partnership that will bring to life many of the magazines’ covers and articles over the coming months, starting with last Sunday’s highly successful cover featuring Britain’s favourite boy band One Direction.
By simply downloading the free Zappar app onto a smartphone or tablet, Fabulous readers were able to watch an exclusive behind the scenes video of the photo shoot for the six collectable covers. Fans were able to see what their favourite boys Liam, Harry, Niall, Louis and Zayn get up to as they prepare for their shoot.
One Directions fans were already be thrilled by the news that they will receive a free double-sided poster of the band and have the chance to get one of the six collectable covers. Zappar’s enhanced technology will guarantee that this edition will be one to remember!
This Sunday’s One Direction cover has marked the beginning of a long-term partnership between Fabulous magazine and Zappar. Readers can expect to be regularly treated to new and exclusive information and content from Fabulous, via Zappar, in the coming months. This will represent a ground-breaking change to the way that the traditional Sunday supplement can be enjoyed.
Rachel Richardson, editor of Fabulous said: “We wanted to offer our print readers an enhanced experience and Zappar’s cutting-edge technology has enabled us to do this. We look forward to pushing the boundaries with them in the future.”
Caspar Thykier, Managing Director of Zappar, added ‘We are delighted to be working with Fabulous magazine on this latest project and believe that it will be the start of a very exciting and rewarding relationship. We could think of no better boy band to begin this augmented reality journey than the hugely talented One Direction.’
Fabulous is Britain’s biggest glossy magazine and comes free every Sunday with The Sun. The most recent National Readership Survey confirmed that Fabulous have 4,172,000 readers