Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

James Wright

Five talking points from the Zappar March Meetup

All the insights from our latest event, the Zappar March Meetup. Features updates on new and upcoming ZapWorks Studio 6 features, ZapBox 2.0 and insights from our AR expert panel.

Lucas Perez

Where to source assets for your next AR project

The foundation of any great AR experience is high quality assets. Our latest blog shows you how to source assets for AR experiences - from 3D models and 2D imagery to fonts, audio, buttons and icons.

Dave Mather

How to optimize AR for better UX

Our latest blog explores how AR creatives can optimize their experiences to work effectively for a wide audience - taking into account a diverse range of devices and audience contexts.

Connell Gauld

Introducing face tracking and Sketchfab integration in ZapWorks Studio 6

Our major new update brings Sketchfab integration and face tracking functionality to ZapWorks Studio 6. The latest version of our AR creation toolkit is our most powerful, feature-rich and accessible yet, empowering you to create experiences that ...

James Wright

Ancient History Competition Winner

The ZapWorks community wows us once again

Daniel Hartz

7 insights from the first ZapWorks meetup

Last month, we hosted the very first ZapWorks meetup for our talented community of AR enthusiasts. Hosted at Groucho Club in central London, the breakfast meetup was an opportunity for fellow ZapWorks users to mingle, share ideas and help each oth...

Dave Mather

Using AR to improve learner success rates

Understanding how educators can leverage tech to make the learning experience more engaging, effective and memorable is a discussion that’s not short of air time. Due to the growth of smartphones, augmented reality is now being seen by many as a ...

Caspar Thykier

How to create successful AR campaigns: Part 1

Discover the three simple ingredients to ensure your AR campaigns deliver the best results, every time.

Max Dawes

Expanding your agency services with AR

AR is a strategic tool that can open up new moments of discovery for your client’s brands to build engagement, relevance and drive growth for their business. In this blog post, I sat down with Luca Bonzi, CEO of Viewtoo, an AR agency in Milan to d...

Dave Mather

Using 3D models for AR: Insights and trends from CGTrader CEO, Dalia Lasaite

With 3D already cemented as the mainstay experience of the AR world, I sat down with CGTrader CEO, Dalia Lasaite to discuss current trends in the 3D model market and how AR/VR is impacting it, as well as her thoughts on how 3D artists should be th...