Sep 19, 2017

Assembling the AR dream team

ARvengers assemble. Augmented reality offers agencies and freelancers a huge opportunity to establish their niche in what is predicted to be a $83bn industry by 2020. Putting together the right team is essential if you want to grow your capabilities for producing professional quality augmented reality experiences. Getting hiring and staffing wrong can be an expensive mistake, and often we are asked by our ZapWorks users what specific skills they should be looking for when hiring new people.

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Aug 17, 2017

Designing AR experiences that add real value

As augmented reality becomes increasingly prevalent in how businesses communicate with their customers, designers are playing a leading role in defining how AR experiences are produced and consumed. To share that perspective with you, I spoke with Anna Broadhurst, Lead Designer at Zappar. We discussed the opportunities of AR design, the benefits and risks, and campaign tips for adding real value to the user's experience.

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Aug 07, 2017

[Infographic] How to pitch AR projects to clients

It’s happened to all of us: you sit down for a brainstorming session with a client and everyone is really excited about using augmented reality at some point in the future. But how do you turn “at some point in the future” into right now?

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Jul 12, 2017

What the potential of augmented reality means for 3D artists

With 100 million consumers shopping in AR & VR by 2020, AR jobs provide exciting possibilities for recent 3D graduates and working 3D artists alike. To offer a first-hand perspective, I sat down with recent graduate, and current 3D artist at Zappar, Joe Coggins to discuss finding the perfect job in AR and learning new skills.

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Jun 22, 2017

Q&A: Being an Augmented Reality Entrepreneur

"Augmented Reality is so versatile and can be used for so many completely different things like marketing, education, art or just plain funny things like my business card with me in 3D. It offers chocolate for my wild imagination."

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