In conversation with Product Designer, Steven Spong
It was just really exciting to see a company that is actually looking to put it out there and to democratize it, to put it in the hands of as many people as possible.
In conversation with Head of Zapbox, Simon Taylor
The Zapbox philosophy is to keep trying to push what we've got as far as we can.
Universal AR for Unity SDK with developer Jordan Campbell
Last week we were excited to announce the release of our Universal AR for Unity SDK, offering Unity developers the ability to use Zappar’s leading image, face, and instant world tracking APIs within one of the world’s most popular game engines.
Journey of an AR entrepreneur - Q&A with Valentin, Etiketa Interactive
Valentin, CEO of Etiketa Interactive, chats to us about his incredible journey with Zapworks - starting in animation before starting his very own successful AR agency.
How AR is giving visibility to hidden voices - John Morrison & The Verbatim Formula
AR is being leveraged to highlight hidden voices and create a new frontier in interactive storytelling. Using Zapworks Studio - our complete AR creative toolkit - creators are merging audio testimony and 3D models to create immersive experiences tha…
Zappar X Packaging Europe - the power of connected packaging
If there was ever further evidence needed of connected packaging hitting the mainstream, it’s our collaboration with Packaging Europe. As the leading voice in the packaging industry, they’ve partnered with us and the AIPIA to pack their latest magaz…
How AR is transforming learning and helping to keep young people safe online
Educators have been some of the most intrepid users of technology, using AR to inform young people about a wide range of issues and skills both in and out of the classroom. We spoke to talented teacher and creative innovator Kim Maslin about the rel…
Enhancing your graphic design skills with AR
This week, it's all about creativity as we explore Anna's journey from graphic designer to fully fledged AR creative. She's got some fantastic tips for both established and aspiring graphic designers looking to add AR to their repertoire and skill-u…
How to optimize AR for better UX
Our latest blog explores how AR creatives can optimize their experiences to work effectively for a wide audience - taking into account a diverse range of devices and audience contexts.
Building an AR agency from scratch
With the world becoming increasingly connected through our smartphones, it’s an incredible time for designers and developers to leverage AR not only as a creative medium but as a business opportunity too. To find out how the Zapworks community is le…
Using 3D models for AR: Insights and trends from CGTrader CEO, Dalia Lasaite
With 3D already cemented as the mainstay experience of the AR world, I sat down with CGTrader CEO, Dalia Lasaite to discuss current trends in the 3D model market and how AR/VR is impacting it, as well as her thoughts on how 3D artists should be thin…