Welcome to the Zappar blog archive

Caspar Thykier

Zappar celebrated as part of Fast Company's 'World's Most Innovative Companies' awards

Zappar has been awarded a place in this year’s prestigious Fast Company World’s Most Innovative Companies list and is featured in the top ten for the VR/AR sector.

Caspar Thykier

The five layers of the AR ecosystem

We examine the AR landscape for 2019 and how brands and creatives alike can leverage the power AR through Zapworks. We discuss key industry advancements such as ARKit, ARCore, WebAR and assess content delivery methods, including Snap, Facebook, QR C…

Connell Gauld

Introducing face tracking and Sketchfab integration in Zapworks Studio 6

Our major new update brings Sketchfab integration and face tracking functionality to Zapworks Studio 6. The latest version of our AR creation toolkit is our most powerful, feature-rich and accessible yet, empowering you to create experiences that wi…

James Wright

How to make your video content work harder with AR

A best practice guide for using augmented reality video. Our latest blog explores how to maximize the use of your video content by bringing it to life in AR.

Caspar Thykier

The future of AR: our 2019 trend predictions

Our expert predictions for the future of augmented reality in 2019. Last year we made a number of predictions about what could happen in the AR space during 2018 and as we wrap up the year, it’s time to take a look back and see which predictions did…

Dave Mather

Vote for ‘AR & the Brain: Creating Memorable Experiences’

AR is changing the way we think, communicate and interact as humans. Discover how at SXSW March next year, where (with your help) Zappar CEO, Caspar Thykier will be joined by a panel of experts from Neuro-Insight, Mindshare and 7-Eleven to unpack an…