Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Zappar and Sony Music launch the One Direction Picture Book

Zappar, in partnership with Sony Music, today announce the global launch of the One Direction Zappar Powered Picture Book app, coinciding with the release of One Direction’s new album Take Me Home.

Zappar launches election-themed Zaphats

As the presidential race and debates heat up, Zappar today launched its new election-themed Zaphats. There are two hats to choose from that once zapped by a mobile device – with the Zappar app downloaded – show a three-dimensional (3D) mask of Pre...

Now available at Woolworths South Africa

At ZAPPAR, we’re constantly working to get Zappar powered content out to every continent of this wonderful world of ours, and today we are pleased to announce that Zappar, Augmented Reality T-Shirts are now available for purchase across...

Planet Earth, meet the Zapcode

Ever wondered how you know what things to zap in the real world? Then wonder no more.

Zappar now at SEARS Mexico

We are pleased to announce that Zappar, Augmented Reality T-Shirts are now available for purchase across Mexico in all SEARSstores and online via Sears.com.mx.

Win a copy of LITTLEBIGPLANET™ for PlayStation® Vita

Who here likes FREE stuff? More specifically, who amongst you would like a chance of winning a free copy* of LittleBigPlanet™, Sony PLAYSTATION’s latest blockbuster title for the PlayStation®Vita?

You may now call us ‘Award Winning Zappar’

We’re not ones to blow our own trumpets, really we’re not. We tend to let our technology do the talking – mainly because trying to describe Augmented Reality without showing it off is a really tricky thing to do.

Introducing Zaphat – The hat you zap!

Just when you thought it was safe to go back to your beanie comes Zaphat – the incredible new apparel line from Zappar.

Citizens of the future, your new Zappar shirts have arrived!

Fellow Zappars, as you know, we spend our lives busily creating and inventing new augmented experiences for own amusement and to share with our amazing partners around the world.