What an exciting past week it’s been!
Last week the Zappar team were in Santa Clara for AWE 2017 (Augmented World Expo) for the global launch of Zapbox. For those of you who don't know, AWE is one of the world’s largest AR & VR events, hosting some of the biggest brands and tech start-ups in the industry.
This year was an incredible year for the
On hand was our very own Connell Gauld to accept the award (and you can check out the winning moment in the video below).
Zapworks had to fend off stiff competition from the likes of ViewAR, Augmania, ThingWorx Studio by PTC, and Worklink by ScopeAR to win the Auggie Award for Best Authoring or Publishing Tool.
Naturally, we’re all thrilled. Zapworks was created with the aim of democratising AR, VR & MR, and we’re incredibly proud to be getting industry recognition for this very reason. We also want to thank our awesome community of Zapworks users who use the tool every day to make incredible experiences - this
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AWE 2017 round-up
This year’s AWE was made very special for us for one simple reason, it was the first time Zapbox would be globally available to buy for the public - hooray!
For those of you who didn’t attend, here’s a quick recap...
Day 1: Thursday 31st May 8:00 AM (PT)
Zapbox arrives safely at the AWE conference centre, Santa Clara.
(Simon and Connell looking extremely happy that their babies had arrived safely)
11:00 AM (PT): Zapbox prep for Connell’s keynote
2:15 PM (PT): Connell Demos Zapbox to a full house
Connell's talk went down well with praise coming from AWE attendees shortly after...
Connell Gauld gave the most entertaining presentation so far in Design Track at #AWE #are2017 for @ZapparApp
— Christopher Grayson (@chrisgrayson) May 31, 2017
>> https://t.co/nYdn0PFbe3
Day 2: June 1st 09:30 AM (PT) - Zapbox Press Conference
Simon announces the global launch of Zapbox in front of the world's press.
And the reaction to Zapbox couldn't have been better...
@ZapparApp and the new #Zapbox. Making mixed reality affordable. #AWE2017 #mixedreality pic.twitter.com/Fi2O8IMjCU
— Jonathan Gennick (@JonathanGennick) June 1, 2017
We can't wait to try the #Zapbox from @ZapparApp - #GoogleCardboard for #AR #AWE2017 pic.twitter.com/T8V2GSHZ7T
— MetaVRse (@MetaVRse) June 1, 2017
@ZapparApp yo! I'm so excited about #zapbox wonderful tool for the democratization of access! Can't wait to try! #AWE2017 #vr #ar
— Kerri Lynne Thorp (@kerrilynnethorp) June 1, 2017
@ZapparApp I think you guys should win Best in Show for delivering awesome and affordable AR #bestar #AWE2017 pic.twitter.com/ykR0MdYDvI
— Philip W Ryan (@Bro_Philonious) June 1, 2017
Meanwhile...the Zapbox stand was ready to roll with 100 Zapbox's on
And then, the storm came...
Wow, the line to buy a @ZapparApp box is stretching across the floor at #awe2017 pic.twitter.com/C2Rav9lR7W
— Scott Michael Harris (@UserAbility) June 1, 2017
Wow! @ZapparApp has a huge line of people waiting to buy their "Magic Leap meets Cardboard" device for $50 at #AWE17 expo. pic.twitter.com/Z3suVRWAtK
— Robert Hernandez (@webjournalist) June 1, 2017
Long lines to try out -- and to pick up -- @ZapparApp #AR goggles at the #AWE2017 expo. pic.twitter.com/mEiY0qKiu1
— Events For Gamers (@eventsforgamers) June 1, 2017
Until Zapbox was completely sold out...in under two hours!
.#Zapbox has sold out in under 2 hours! What an awesome start to @ARealityEvent! Pre-order yours here: https://t.co/De68AYW56R AWE2017 pic.twitter.com/QZNVsp2RcZ
— Zappar (@ZapparApp) June 1, 2017
Impressed by mobile #AR at #AWE 2017 2/3: @ZapparApp with Zapbox. All sold out, but I ordered it online for $30.https://t.co/AhqazVLLif
— EY.AL⚡️ (@eyalshahar) June 2, 2017
With a few lucky attendees getting their hands on Zapbox...
I just got a #zapbox from @ZapparApp at #AWE2017! Super stoked to try this "$30 HoloLens" pic.twitter.com/VY89BJkJCf
— Sean Ong (@sean_ong) June 1, 2017
.@grosales87 got a @ZapparApp #MR viewer and inboxed it for me. Very cool! #AWE17 pic.twitter.com/gDp9giNNej
— Robert Hernandez (@webjournalist) June 1, 2017
12:15 PM (PT): In the Boardroom. CTO's and CMO's - and AR/VR
7:30 PM (PT): Zapworks wins Auggie Award for ‘Best Authoring or Publishing Tool’
After the Zapbox rush had died down, our attention turned to the Auggie Awards - AWE’s annual VR & AR industry awards.
Best Authoring and Publishing Tool @ZapparApp #AWE2017 pic.twitter.com/LraLlmS1j8
— AWE 2017 (@ARealityEvent) June 2, 2017
With Zapworks crowned ‘Best Authoring or Publishing
Did someone mention an award? #Zapworks has won Best Authoring & Publishing Tool @ARealityEvent!!! https://t.co/wyXoNlcDTD #AWE2017 pic.twitter.com/tQIkB5e0S7
— Zappar (@ZapparApp) June 2, 2017
Until next year AWE...thanks for having us!
Judging by the line & everyone carrying #zapbox I’d say that @ZapparApp is one of the hits of #AWE2017. Congrats on the Auggie!
— Craig Mieritz (@cmieritz) June 2, 2017
Related Links
'The State of Augmented Reality Apps', Forbes
'The augmented world expo proves AR isn’t ready for prime-time, but it’s still pretty cool', Digital Trends

Managing Director, Zappar