What a week to be in Istanbul: while we welcome our new partners Alternatif Digital as our Authorized Reseller in Turkey and get to know the market, their Prime Minister hits the panic button and bans Twitter!

What a week to be in Istanbul: while we welcome our new partners Alternatif Digital as our Authorized Reseller in Turkey and get to know the market, their Prime Minister hits the panic button and bans Twitter!

Alternatif Digital join the family as another fantastic partner given their breadth of experience and innovation in both media sales and digital solutions with a strong background in mobile.

You’ll struggle to find a more vibrant city than Istanbul: with an extraordinary historical tradition at the meeting point between Europe and Asia and diversity of cultural influences that give it such energy and vibrancy.

It’s another market where smartphone penetration and connectivity (despite the Prime Minister’s wishes!) are well established and growing. The old world of print and the new digital world are also coming together creating fantastic opportunities for Zappar.

From Cape Town to Istanbul, Hong Kong to Sao Paulo it looks like the Zapcode Creator is delivering a common language for innovative companies wanting to take advantage of AR in their territory. These are truly exciting times…