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The Possibilities and Pitfalls of AR in Publishing
So that was The London Book Fair 2014. What a fantastic show. We were kindly ...
Asda continue their partnership with Zappar for the latest Augmented Reality in-store event
Zappar, the leaders in Augmented Reality (AR)-enabled products and entertainm...
Overcome writers block with our new Zappar Inspiration Showcase
Ever sat staring at a blank screen, cursor flicking expectantly for you to wr...
Tel Aviv – The City of Connectivity
We've been writing a lot about "connectivity" recently. However it wasn't unt...
As Prime Minster Edrogan shuts down Twitter we open up Zappar in Turkey
What a week to be in Istanbul: while we welcome our new partners Alternatif D...
South Africa – the land of (mobile) opportunity
Last week we had the distinct pleasure of launching Zappar in South Africa wi...
Sport Relief launch revolutionary Augmented Reality direct mail campaign with Zappar
Sport Relief have enlisted the help of augmented reality app Zappar, to bring...
An evolutionary appendage
Some smart guy many years ago talked about the mobile phone being the first s...
Why we don’t talk about “Augmented Reality”...
Let's face it; Augmented Reality isn't the most comfortable combination of wo...
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