Zappar, the leaders in AR-enabled products have teamed up withMilkshake and Mind Candy, the entertainment company behind kids hit Moshi Monsters™. Fans will be able to get their hands on Light Buddies – a fun and innovative alternative to the much-loved key chain featuring a torch and Zappar powered features.
Download the free Zappar app onto a smartphone or tablet and zap any one of the Light Buddies available to see a bite-sized clip of your favourite Moshlings. Kids can also take pictures or videos and share with friends and family!
There are 12 Light Buddies to choose from, including Lady Meowford, General Fuzuki, Liberty, Holga and Honey to collect and swap with friends to try and complete the full set!
With over 70 million registered users across the globe, parents will no doubt be familiar with MoshiMonsters.com – a virtual world in which kids can adopt, customise and nurture their very own pet monster. Kids can also collect Moshlings (pets for their monsters), send safe messages to friends, play games, complete educational puzzles, share artwork, customise their rooms and much more!
Moshi Monsters Light Buddies will launch exclusively in The Entertainer Toy Shop and roll out to Toys R’ Us and other high street retailers soon after. RRP: 99p.
Caspar Thykier, Managing Director of Zappar, said: “We’re thrilled to be working with both Milkshake and Mind Candy. The Light Buddies are another fun way to bring a bit of Zappar magic to one of the world’s most loved brands through a new product.”
John Pearson, Director at Milkshake added, “The Moshi Monsters Light Buddies are just another way for kids to enjoy the wonders of new technology. With Zappar’s help, kids have the opportunity to unlock a virtual world through their key chains!”
Zap your Light Buddy Torch to bring your Moshling to life.
Find out more here:http://www.zappar.com/moshi-lightbuddies
About ZapparZappar is the world leader in AR-enabled product and entertainment experiences. Zappar works closely with brands, license partners and retailers across the world to produce innovative, customizable market-leading solutions as bite-sized entertainment. For more information, please visit www.zappar.com.
About Moshi Monsters™With 70 million registered users in 150 territories worldwide, Moshi Monsters – the online world of adoptable pet monsters for boys and girls aged 6-12 – has become a global phenomenon. In the UK alone half of all kids have adopted a pet monster!
Children choose from one of six virtual pet monsters that they can create, name and nurture. Once their pet has been customised, players can navigate their way around Monstro City, taking the daily puzzle challenge to earn ‘Rox’ (virtual currency), playing games, solving Super Moshi Missions, personalising their room, showing off their artwork, reading stories and communicating with friends in a safe environment.
Following its huge online success, Moshi Monsters has expanded into the real world with physical products including best-selling toys; the number one selling kids magazine in the UK; a best-selling DS video game; books; membership cards; trading cards, and much more.