Or is that a bit of a mouthful? Maybe we'll just stick with Zappar for now.It was lovely to be invited to talk at the 2013 Augmented Reality Summit in London.
Connell went to fly the Zappar flag and gave a presentation titled “Delivering Retail-tainment using AR”. This focused on our work earlier in the year with the ASDA Easter activity.
Whilst he was there he picked up the Award for Best Practical Case Study. So well done us. And Asda. And Momentum, the agency we worked with on the campaign.
Steph Hughes, Head of Events Marketing at Asda, said these nice things:
"Zappar and the ASDA team worked brilliantly together, bringing their respective market leading expertise in augmented reality entertainment experiences and the retail environment to create a ground breaking in-store campaign that put a smile on the face of the ASDA customer and extended our ongoing retailtainment strategy."
The Awards were judged on:
- Concept of use of AR
- Imagination, innovation and uniqueness
- Commercial feasibility
- Market perception
- Achieved results / ROI
Enough hobnobbing for now. Back to the grindstone.