Caspar Thyker, CEO, Zappar
Love or hate the film American Psycho, there's something about that infamous business card scene that resonates with everyone in corporate life. On the surface, the business card can seem like an outdated point of contact in an age when personal details can be transferred by the mere touch of a button (or Bump of an app). And then of course there’s the networking behemoth that is LinkedIn, bringing a world of potential contacts to your fingers in just a few clicks.
But that’s not the whole story. The trading of the business card remains an important corporate ritual (which anyone regularly conference-bound on the red-eye flight will tell you), whilst offering a unique first impression of an individual and their company. This means that when approached innovatively, business cards can really bolster branding and set a business apart from its competitors. Put simply, LinkedIn doesn’t always cut the mustard when it comes to good old-fashioned face-to-face networking.
There’s an awful lot of meaning packed into that small printed rectangle. But just how does a company ensure its business cards have the real wow factor? Edgy design, strong branding and creative copy all play a part, but forward thinking companies are taking things a step further and looking to tech to bring their business cards smack bang into the digital age.
A sprinkling of AR technology is a great way to give the traditional business card a reboot. Our zapcode, for example, can transform the business card into a new marketing and engagement channel by acting as a portal to a host of unique content. This can be anything from contact details and maps offering directions to offices through to interactive portfolios.
A quick zap of an AR-enabled business card can also save contact details directly onto your mobile, meaning no more time spent manually inputting contacts after a conference or event. The person distributing business cards, meanwhile, can update their details in real time as often as they like (meaning no more reprints) and access analytics on how many people zapping their business card and what content is engaging them.
So yes, the business card continues to play an integral role in the corporate world, but adding a digital layer can really kick it into the 21st century and add value for a business.
Once the fonts and paper stock are all decided, why not add a zapcode before you hit print to make your business cards go the extra mile?