Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Taylor Revert

Month in AR - September 2021

Though 2022 is getting suspiciously close, 2021 still has many killer AR campaigns in the locker. Check out September's Month in AR reel for the very best AR had to offer this month.

Taylor Revert

From connected packaging to a full AR strategy with Beiersdorf’s Jasper Krog

Taylor Revert

Zappar up for 5 awards at the Auggies 2021

We’re incredibly proud to be finalists for five Auggie Awards this year. In the Best Campaign category, 25% of entries are powered by Zappar.

Taylor Revert

AR Insights with Brandtech business leader David Jones

This week, Zappar CEO and Co-Founder, Caspar Thykier, is joined by David Jones, a pioneer in the XR investment space.

Connell Gauld

Image sharing in Zappar WebAR just got even easier with iOS 15

The iOS 15 update brings with it seamless image sharing in WebAR, a performance upgrade and UI tweaks, making iPhone and iPads even more powerful for web-based augmented reality experiences.

Caspar Thykier

Augmented reality in retail - 5 ways to leverage AR

If you want to get ahead of this digital revolution for your brand or business, we have compiled five innovative ways to use augmented reality for retail, highlighting brands already leading the way and sharing the stats that we found hard to ignore.

Taylor Revert

The future of XR with Cathy Hackl - Futures Intelligence Group

The 10x10 Sessions are back, and the first episode of Series 2 features Cathy Hackl, leading tech futurist and one of 2020's top 10 most influential women in tech.

Taylor Revert

Month in AR - August 2021

This month we’ve seen all sorts of AR experiences come to life, and we’ve announced a few updates of our own. Read on to find out about our top AR experiences in August 2021, as well as the very latest technological breakthroughs in the AR industry.

Connell Gauld

How to improve the photorealism of your AR experiences on the web

We'll discuss some of the techniques, best practices, and tricks(!) we can use to improve the photorealism of real-time AR experiences, and present a believable simulation to our users.

Taylor Revert

Top WebAR Experiences of 2021

WebAR is being adopted by brands worldwide as a way to reach millions and move the needle. Here are our picks for the top WebAR experiences of 2021, updated throughout the year.