Apr 28, 2017

Welcoming Facebook to the AR creation fold

Zappar’s been operating for over six years now, which seems like a fairly short time in many business circles. But in AR years – much like dog years – that’s a significant length of time. The pace of change in the AR space is increasing rapidly as this captivating technology becomes more ingrained in everyday culture and used for mass market deployment. Facebook’s announcement has the potential to make AR even more mainstream in the very near future.

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Apr 26, 2017

Where to source assets for your next AR project

The foundation of any great AR experience is great assets. Many people when they first create experiences in ZapWorks think that incorporating AR is enough. It’s not. Designing a professional AR experience requires great assets, powerful storytelling, and attention to detail. To save you time (and money) I’ve listed some of my team’s favourite websites for sourcing assets for your next AR project.

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Apr 21, 2017

8 things we learned from VRLA 2017

Last weekend, I had the opportunity to join our wonderful long term cardboard partner MR. CARDBOARD at their booth at VRLA 2017 in Los Angeles. We had been looking forward to showing off ZapBox to the AR/VR community for quite some time and hoped to observe an amplified version of 'The Zappar Rush' in the faces of some of its first users.

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Apr 12, 2017

Magnetic London gets real creative with ZapWorks

We spoke with Kaan Aydogmus, founder of Magnetic London, a full-service creative agency based in London. Formed in 2011, Aydogmus and Magnetic London have worked with clients such as WWF, eHarmony and Berlitz, delivering an array of unique digital and print projects. In 2015, Magnetic added ZapWorks to their tool-kit. Two years later, they are one of the leading agencies in the UK for creating AR experiences, helping their clients to distinguish themselves by adding an immersive, experiential layer to their print marketing materials.

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ZapBox launches in South Africa! To celebrate, we teamed up with @imdm_africa & @2OceansAquarium ​to create a mixed… https://t.co/cbUqbLGQIj

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