So that was The London Book Fair 2014. What a fantastic show. We were kindly invited to talk at the event on the role of AR in publishing.
Zappar, the leaders in Augmented Reality (AR)-enabled products and entertainment experiences, has teamed up with Asda for The Easter Adventure Hunt. Asda shoppers will be treated to an in-store game where they are challenged to find the 3 Easter fri…
Ever sat staring at a blank screen, cursor flicking expectantly for you to write something... anything!?
Last week we had the distinct pleasure of launching Zappar in South Africa with our fantastic Authorised Reseller Partner - Integrat Mobile: and boy did they put on a show.
Sport Relief have enlisted the help of augmented reality app Zappar, to bring to life their direct mail campaign with a sprinkling of AR magic. Over one million mailshots will be delivered to homes across London, Glasgow, Cardiff and Manchester, cou…
Let's face it; Augmented Reality isn't the most comfortable combination of words. It sounds like something from Weird Science...
- Andrew Fisher, Shazam Executive Chairman interviewed in The Sunday Times Business 12/01/14
So first off what is a Zapcode Creator widget code? Well it’s a little digital bundle of goodness. A personal code that anyone can create for free that is like their own interactive multi-media showcase in a super bite-sized format.
So here’s the thing. The world doesn’t need AR. There, I said it.
Let’s be honest it was a pretty ambitious and audacious plan all round from Sony Music; a 7 hour live broadcast hosted by the boys from One Direction and special celebrity guests live from Google Studios in LA. If that wasn’t enough there were Googl…