Following the exciting HoloLens announcement from Microsoft yesterday, Dr Simon Taylor takes a look at what it all means.
Whether we like it or not as parents, children are growing up in an increasingly connected world where the discovery, presentation and dissemination of information are fast becoming fundamental life skills. As technology continues to transform the w…
A whirlwind trip to deliver the keynote at the AR Conference in Moscow.
Last week, we discussed the current landscape for the magazine industry, and asked if AR could bring anything to the table. The short answer? Yes it can.
How AR offers a digital and mobile solution to enhance, rather than erode, physical sales.
Last week the AR world was surprised to learn of the $542 million investment into Magic Leap. Zappar's Research Director, Dr. Simon Taylor, considers the hardware challenges that must be overcome to create an ideal AR wearable display and the kinds …
Remember X Factor finalist Luke Friend? He's about to release with debut single and is on tour this month with The Vamps.
Google et al go large on Augmented Reality (or what we’re now calling Cinematic Reality apparently) with $542 million investment in Magic Leap.
Every month we pick our favourite zap that has been made by one of the users of the Zapcode Creator, our self-service augmented reality platform.
Gone are the days when playtime consisted of a bat and ball or doll and make believe. We've gone truly digital with children as young as two years old finding the interface on an iPhone easier to navigate then a flip-flap book. Indeed the thought of…