Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

South Africa – the land of (mobile) opportunity

Last week we had the distinct pleasure of launching Zappar in South Africa with our fantastic Authorised Reseller Partner - Integrat Mobile: and boy did they put on a show.

Sport Relief launch revolutionary Augmented Reality direct mail campaign with Zappar

Sport Relief have enlisted the help of augmented reality app Zappar, to bring to life their direct mail campaign with a sprinkling of AR magic. Over one million mailshots will be delivered to homes across London, Glasgow, Cardiff and Manchester, c...

Why we don’t talk about “Augmented Reality”...

Let's face it; Augmented Reality isn't the most comfortable combination of words. It sounds like something from Weird Science...

"Today, there's no company that can join ad campaigns from TV and radio to in-store promotions. The company that does this will be very valuable."

- Andrew Fisher, Shazam Executive Chairman interviewed in The Sunday Times Business 12/01/14

The beauty of the Zapcode Creator widget code

So first off what is a Zapcode Creator widget code? Well it’s a little digital bundle of goodness. A personal code that anyone can create for free that is like their own interactive multi-media showcase in a super bite-sized format.

To Zap or not to Zap, that is the question.

So here’s the thing. The world doesn’t need AR. There, I said it.

One Day, One Direction, well over One million Zaps and a new milestone for the AR history books

Let’s be honest it was a pretty ambitious and audacious plan all round from Sony Music; a 7 hour live broadcast hosted by the boys from One Direction and special celebrity guests live from Google Studios in LA. If that wasn’t enough there were Goo...

Asda Stores Turn into a Big Shop of Horrors with the Help of Zappar

Zappar, the leader in Augmented Reality (AR) enabled products and entertainment experiences, has teamed up with Asda to transform Asda stores into a Big Shop of Horrors. Asda shoppers will be greeted by Sir Spook and his colleagues, as they are gu...

Celebrating 150 Zappar Powered Tees with five new Marvel designs

So that's the 150 Zappar Powered T-Shirts mark crossed with the launch of the latest range of 5 Marvel designs available in Target in the US (oh, and did we mention sales of over 2.5 million?)

Zappar 4.0

We're excited to announce the release of the latest evolution in the Zappar app - Zappar 4.0! In addition to a fantastic new look we've packed it full of improvements across all aspects of the Zappar technology and experience.