Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Martin Stahel

Three powerful ways Augmented Reality can be deployed in the sports industry

For an industry with such advanced media and marketing materials, UK sports brands have generally been quite behind in terms of digital adoption, especially with AR. Here are three powerful ways Augmented Reality can be deployed in the sports indust…

Caspar Thykier

Making Magic. Where Shazam meets Zappar.

Caspar, Zappar CEO, writes this blog to announce our partnership with Shazam. To say we’re excited would be an understatement…

Steven Spong

How brands are using AR at live events to leave a real impression

One of the most effective and creative ways brands have been using AR is by dispatching it at live events. By organizing events that prompt attendees to use AR, brands such as Coca-Cola, Accuray, and Accenture have been able to add an extra dimensio…

Max Dawes

2016: What a year!

A quick look back on the year MMXVI.

Jeremy Yates

From the digital graffiti to a virtual classroom cat, an augmented reality round-up

Caspar Thykier

Active learning through doing with augmented reality

Ahead of the launch of our MOOC (Massive Open Online Course), Caspar Thykier (Zappar co-founder & CEO) takes a look at the role of augmented reality in learning.

Max Dawes

ClueKeeper: AR-powered group gaming is awesome!

Since teaming up with Zappar, ClueKeeper can now offer unique interactions like this AR-enhanced pinball clue featured at the new "Escape from the Musée Mécanique" hunt in San Francisco, which launches today!

Max Dawes

Judging a product by it's cover – the outside actually counts as well

We’ve blogged a lot about engaging content, the use of games, photo moments and even the odd celebrity appearance, but “engaging” doesn’t have to mean just all fun and games. There’s a new generation of fact-finding consumer, who want to interact wi…

Caspar Thykier

Pokémon GO…2 weeks on, what have we learnt

In this post Caspar looks both back and forward to share what we’ve learnt so far from the Pokémon GO phenomenon.

Caspar Thykier

Thank you Pokemon Go for going large

Becoming the No.1 downloaded app in the US, Australia & New Zealand; spiking the share price by 32.9% (adding $7.5bn to their market value); having more DAU’s than Tinder (now neck-and-neck with Twitter); with an average session time of 43 mins (ver…