Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Hey Big Fish

South by South West Interactive is upon us again (has it really been a year already?!).

Zappar and Milkshake bring Moshi Monsters™ Light Buddies to life with exclusive interactive features!

Zappar, the leaders in AR-enabled products have teamed up withMilkshake and Mind Candy, the entertainment company behind kids hit Moshi Monsters™. Fans will be able to get their hands on Light Buddies – a ...

The secret life of things and a new Generation Z – postcards from CES, Las Vegas

What better time to go to Las Vegas than the week after Christmas for a proper detox?! And so the annual consumer electronics jamboree rolled into town with a slightly different flavour as Microsoft took a break and Qualcomm took over with the Key...

Introducing Bunny Mail: the first augmented reality messaging system

Zappar is introducing a new augmented reality messaging system. With the free, downloadable Zappar app, you can now send a three-dimensional, animated Bunny Mail to friends and family. You will also be able to take a ...

Zappar and Sony Music launch the One Direction Picture Book

Zappar, in partnership with Sony Music, today announce the global launch of the One Direction Zappar Powered Picture Book app, coinciding with the release of One Direction’s new album Take Me Home.

Zappar launches election-themed Zaphats

As the presidential race and debates heat up, Zappar today launched its new election-themed Zaphats. There are two hats to choose from that once zapped by a mobile device – with the Zappar app downloaded – show a three-dimensional (3D) mask of Pre...

Now available at Woolworths South Africa

At ZAPPAR, we’re constantly working to get Zappar powered content out to every continent of this wonderful world of ours, and today we are pleased to announce that Zappar, Augmented Reality T-Shirts are now available for purchase across...

Planet Earth, meet the Zapcode

Ever wondered how you know what things to zap in the real world? Then wonder no more.

Fabulous Magazine & Zappar join forces

The Sun’s Fabulous magazine and Zappar this week are pleased to announce a partnership that will bring to life many of the magazines’ covers and articles over the coming months, starting with last Sunday’s hig...

Zappar and MTel launch new Movie Express AR feature in Hong Kong

Today Zappar and MTel launched their first product as the culmination of a new partnership between the two companies in the Asia-Pacific region.