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AR, VR and MR.

Enhancing the retail experience with augmented reality

The high street store is well and truly back on the map – new figures by Coll...

September Zap of the Month

Every month we pick our favourite zap that has been made by one of the users ...

App-tivated products and integrated play with zapcodes

Gone are the days when playtime consisted of a bat and ball or doll and make ...

Life through a lens

Part of the issue facing mass adoption of augmented reality ("AR") is that to...

The Joy of Zappar

Brand Republic's Expert Report on the Joy of Tech in association with 2CV has...

The best value augmented reality platform by a country mile*

The scores are in and we can safely say that Zappar tops the list of best val...

"The QR code has a decade left to live"

And that's from the inventor of the QR code, Masahrio Hara himself. According...

Skylanders SWAP Force Official Guide gets Zappar Powered in collaboration with Penguin Children’s Books

...it sort of writes itself this one. First off Skylanders is just a grea...

Why it’s time for Augmented Reality to come of age and how we’re redefining the AR space for the mass-market

In the last four months we've attended conferences, launch events and opened ...

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