Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Dave Mather

Building an AR agency from scratch

With the world becoming increasingly connected through our smartphones, it’s an incredible time for designers and developers to leverage AR not only as a creative medium but as a business opportunity too. To find out how the ZapWorks community is ...

Daniel Hartz

7 insights from the first ZapWorks meetup

Last month, we hosted the very first ZapWorks meetup for our talented community of AR enthusiasts. Hosted at Groucho Club in central London, the breakfast meetup was an opportunity for fellow ZapWorks users to mingle, share ideas and help each oth...

Caspar Thykier

How to create successful AR campaigns: Part 2

In part 1 of how to create successful AR campaigns, we touched on the three most important ingredients (the three C’s for success) for your campaign and content experience. Equally, there are three additional C’s you need to think about strategica...

Dave Mather

Using AR to improve learner success rates

Understanding how educators can leverage tech to make the learning experience more engaging, effective and memorable is a discussion that’s not short of air time. Due to the growth of smartphones, augmented reality is now being seen by many as a ...

Caspar Thykier

How to create successful AR campaigns: Part 1

Discover the three simple ingredients to ensure your AR campaigns deliver the best results, every time.

Max Dawes

Expanding your agency services with AR

AR is a strategic tool that can open up new moments of discovery for your client’s brands to build engagement, relevance and drive growth for their business. In this blog post, I sat down with Luca Bonzi, CEO of Viewtoo, an AR agency in Milan to d...

Martin Stahel

Why AR is the next big play for the sports industry

With the growth of smartphones, fans now want (and expect) immersive experiences both at home and in the stadium and it’s time for sports brands to deliver with AR. Discover some of the best ways sports teams can leverage AR for the 18/19 sports s...

Dave Mather

Using 3D models for AR: Insights and trends from CGTrader CEO, Dalia Lasaite

With 3D already cemented as the mainstay experience of the AR world, I sat down with CGTrader CEO, Dalia Lasaite to discuss current trends in the 3D model market and how AR/VR is impacting it, as well as her thoughts on how 3D artists should be th...

Dave Mather

Vote for ‘AR & the Brain: Creating Memorable Experiences’

AR is changing the way we think, communicate and interact as humans. Discover how at SXSW March next year, where (with your help) Zappar CEO, Caspar Thykier will be joined by a panel of experts from Neuro-Insight, Mindshare and 7-Eleven to unpack ...

Matt Scott

How to film AR experiences that sell

Learn how to shoot professional-quality video that showcases the true value of your AR experiences. In this post, I’ll unpack some of the lessons we’ve learned from shooting thousands of AR experiences, as well as the challenges faced and how to o...