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Welcome to the Zappar blog - your one stop shop for everything
AR, VR and MR.
INSIGHTS FOR AGENCIES
To Russia with Zaps
A whirlwind trip to deliver the keynote at the AR Conference in Moscow.
Zappar for magazines: part two
Last week, we discussed the current landscape for the magazine industry, and ...
Zappar for magazines: part one
How AR offers a digital and mobile solution to enhance, rather than erode, ph...
Google Glass, Magic Leap and the ideal AR wearable display
Last week the AR world was surprised to learn of the $542 million investment ...
October Zap of the Month
Remember X Factor finalist Luke Friend? He's about to release with debut sing...
Google et al go large on Augmented Reality (or what we’re now calling Cinemat...
September Zap of the Month
Every month we pick our favourite zap that has been made by one of the users ...
App-tivated products and integrated play with zapcodes
Gone are the days when playtime consisted of a bat and ball or doll and make ...
Life through a lens
Part of the issue facing mass adoption of augmented reality ("AR") is that to...
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