Apple joins the AR party
With the final guest list prepped and ready, the AR party is finally happening! Over the past 12 months, we’ve had some major AR unveilings from Snapchat, Instagram, Shazam, Facebook, Google, and now Apple’s ARKit is rounding out the partygoers.
AWE 2017 round-up: ZapWorks wins Auggie Award and ZapBox sells out within two hours
What an exciting past week it’s been! Not only did ZapBox sell out in its first 2 hours of being publicly available, but ZapWorks has won its first major award for ‘Best Authoring or Publishing Tool at AWE 2017’.
Zappar at AWE 2017: What to expect
With the 8th annual Augmented World Expo kicking off today, we thought we’d give you a quick run-down of what you can expect from the Zappar team at the show, from keynote talks, to the global launch of ZapBox.
Q&A: How AR can engage and inspire children through adventure and storytelling
Discover how AR can be used to enhance storytelling for children, as well as the long-term benefits of AR for the publishing industry, in our Q&A with the co-creator of ‘The Boy with His Head Stuck in a Book’, Anna Broadhurst.
Why agencies should focus on creating quality AR experiences
"AR is a medium, much like YouTube is for video. If you watch a few bad YouTube videos, that doesn’t mean that all video content is bad, it means the content creator did not do a great job. The same principle applies to AR"
Welcoming Facebook to the AR creation fold
Zappar’s been operating for over six years now, which seems like a fairly short time in many business circles. But in AR years – much like dog years – that’s a significant length of time. The pace of change in the AR space is increasing rapidly as...
8 things we learned from VRLA 2017
Last weekend, I had the opportunity to join our wonderful long term cardboard partner MR. CARDBOARD at their booth at VRLA 2017 in Los Angeles. We had been looking forward to showing off ZapBox to the AR/VR community for quite some time and hoped ...
Why 3D animators should start working in augmented reality
“As a 3D animator I’m drawn to AR because viewers can interact with my content by clicking on it - and I can publish new content in minutes.”
Magnetic London gets real creative with ZapWorks
We spoke with Kaan Aydogmus, founder of Magnetic London, a full-service creative agency based in London. Formed in 2011, Aydogmus and Magnetic London have worked with clients such as WWF, eHarmony and Berlitz, delivering an array of unique digital...
Three powerful ways Augmented Reality can be deployed in the sports industry
For an industry with such advanced media and marketing materials, UK sports brands have generally been quite behind in terms of digital adoption, especially with AR. Here are three powerful ways Augmented Reality can be deployed in the sports indu...