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AR, VR and MR.

An evolutionary appendage

Some smart guy many years ago talked about the mobile phone being the first s...

Why we don’t talk about “Augmented Reality”...

Let's face it; Augmented Reality isn't the most comfortable combination of wo...

"Today, there's no company that can join ad campaigns from TV and radio to in-store promotions. The company that does this will be very valuable."

- Andrew Fisher, Shazam Executive Chairman interviewed in The Sunday Times Bu...

Bring on 2014

For Zappar, the last 3 years have all been in preparation for 2014.

Here’s to a zamazing 2013 and yet more to come in 2014

Now that we have paused for breath at the end of an exhausting 2013 and final...

The beauty of the Zapcode Creator widget code

So first off what is a Zapcode Creator widget code? Well it’s a little digita...

To Zap or not to Zap, that is the question.

So here’s the thing. The world doesn’t need AR. There, I said it.

One Day, One Direction, well over One million Zaps and a new milestone for the AR history books

Let’s be honest it was a pretty ambitious and audacious plan all round from S...

R.I.P. QR

A good friend sent us this image that we think sums the issue up perfectly fo...

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