Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Martin Stahel

Zappar X Packaging Europe - the power of connected packaging

If there was ever further evidence needed of connected packaging hitting the mainstream, it’s our collaboration with Packaging Europe. As the leading voice in the packaging industry, they’ve partnered with us and the AIPIA to pack their latest magaz…

Caspar Thykier

7 ways AR can grow your business

There's never been a better time for brands and business to leverage AR to drive growth, increase sales and engage customers.

Connell Gauld

Introducing Zappar WebAR

Publish AR content directly to the mobile web, no apps required.

Daniel Hartz

An award-winning trip to AWE 2019

We look back over an incredible AWE 2019 experience, featuring a ‘Best Campaign’ Auggie Award win for our ‘Always On’ collaboration with 7-Eleven, participation on multiple expert panels and showing the immersive tech community the latest ZapWorks a…

Dr. Simon Taylor

ZapBox - affordable Mixed Reality, available now

Now available for sale for just $30, ZapBox is the affordable, democratic and awesome mixed reality solution.

Dave Mather

ZapWorks X Sipsmith - AR creators competition

Zappar and London gin crafters Sipsmith have teamed up to give AR creatives the chance to win a huge £10,000 prize which will see their work featured on a national campaign. Utilizing the power of our latest ZapWorks Studio 6 creative toolkit update…

Connell Gauld

Studio 6 update - world tracking is here

Our latest ZapWorks Studio 6 update brings an unprecedented set of new features to create the complete AR creative toolkit. Building on the implementation of face tracking and Sketchfab integration, this build brings powerful world tracking with ARK…

James Wright

Welcome Andre! Our new Executive Creative Director

Zappar’s new Executive Creative Director, Andre Assalino, will be leading our award-winning creative consultancy, delivering best-in-class AR campaigns and experiences for businesses and brands all over the world.

Chris Holton

Which 3D tool should I use for AR?

The 3D team at Zappar have put together this handy post to help guide you into choosing the right tool for your objectives. We are going to evaluate what we believe are the most common tools, and look at several important considerations such as pric…

James Wright

How AR is transforming learning and helping to keep young people safe online

Educators have been some of the most intrepid users of technology, using AR to inform young people about a wide range of issues and skills both in and out of the classroom. We spoke to talented teacher and creative innovator Kim Maslin about the rel…