Dec 13, 2017

Predictions Hot Seat: Augmented Reality Trends for 2018

As the year draws to a close, we are already eagerly awaiting the next eye-popping products and capabilities that will redefine reality in 2018. Looking ahead, here is my take on what trends we can expect to see across the immersive computing industry (encompassing AR, VR and MR) over the course of next year

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Nov 29, 2017

Building compelling user journeys in AR projects

Building compelling user journeys in your AR projects is vital for ensuring your users know how to interact with your experience from start to finish. In this post I sat down with Zappar’s creative content developer Tom Youel to discuss how ZapWorks users can apply UX principles and game mechanics to their augmented reality projects.

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Nov 08, 2017

ZapWorks Halloween Competition Winner

This October we challenged you to create a spooky Halloween themed AR experience that would shake our judges to their very core. We had some incredible entries so naturally, choosing a winner was very difficult.

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Nov 01, 2017

Design Tips for AR: Immersion

At its best, augmented reality is an interactive storybook that briefly forces the end user to suspend their disbelief and feel as though their physical surroundings are integrated with digital content. Your aim as an AR designer is to surprise and delight users, maintaining immersion throughout the entire experience.

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