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Benchmarking AR: How to define the success of your next AR campaign

17:20 - 18:05 BST | 22nd Jun

AR is an incredibly powerful medium to engage with your customers and enrich the touchpoints that you have with your audience.

Like all things, AR works best for your business when leveraged purposefully and, in this session, Zappar’s CEO (Caspar Thykier), System1’s CIO (Orlando Wood), and Experience is Everything’s Founder (Paul Simonet) will be discussing the best ways to define success for your AR activations while analyzing the findings from the ‘How Connected Packaging Works’ report.

Speakers

Orlando Wood

Orlando Wood

CIO, System 1

Orlando is Chief Innovation Officer of System1 Group, world leaders in Advertising Effectiveness, Brand Equity and New Product Innovation.

Orlando is Chief Innovation Officer of System1 Group, world leaders in Advertising Effectiveness, Brand Equity and New Product Innovation.

Paul Simonet

Paul Simonet

Founder, Experience Is Everything

Paul is Founding partner at Experience is Everything, a first-of-a-kind, specialist agency in always-on connected packaging.

Paul is Founding partner at Experience is Everything, a first-of-a-kind, specialist agency in always-on connected packaging.

Caspar Thykier

Caspar Thykier

CEO, Zappar

Caspar is responsible for driving Zappar’s overall mission to democratise augmented reality - putting the best software, tools and experiences in the hands of as many people as possible.

Caspar is responsible for driving Zappar’s overall mission to democratise augmented reality - putting the best software, tools and experiences in the hands of as many people as possible.