• April 22, 2013 Zapcodes and other musings from All Things D It was the second time of asking but then not even a freak force of nature can hold the Digerati back as they descended on New York last week.

• Zappar and Asda bring to life the classic Easter Egg Hunt March 13, 2013 We’ve teamed up with Asda supermarket for the UK’s first-ever augmented reality enabled Easter Egg Hunt.

• Hey Big Fish March 9, 2013 South by South West Interactive is upon us again (has it really been a year already?!).

• Zappar and Milkshake bring Moshi Monsters™ Light Buddies to life with exclusive interactive features! February 4, 2013 Get your hands on Light Buddies – a fun and innovative alternative to the much-loved key chain featuring a torch and Zappar powered features.

• We’re Fun Raisers! January 31, 2013 Comic Relief has enlisted our help, to provide bonus features and additional video content of The Fun Raisers, the amazing talent supporting this year’s Comic Relief 2013 campaign.

• The Secret Life of Things and a new Generation Z – postcards from CES, Las Vegas January 17, 2013 Zappar was kindly invited to CES 2013 by Tim Bajarin – the highly respected analyst, reporter and CES veteran – to speak at his Super Session on ‘Disruptive technologies in video and gaming’.

• Introducing Bunny Mail: The First Augmented Reality Messaging System November 15, 2012 With the free, downloadable Zappar app, you can now send a three-dimensional, animated Bunny Mail to friends and family.

• Zappar and Sony Music launch the One Direction Picture Book November 12, 2012 Hidden within the pages are a host of behind the scenes videos and photos of the boys to discover by flicking through the book; like a spy-glass to bring some of the pages to life.

• Zappar launches Election-themed Zaphats October 19, 2012 3D masks with interactive expressions use Zappar’s proprietary augmented reality platform to have your own presidential debates with friends.

• Now available at Woolworths South Africa October 12, 2012 We’re constantly working to get Zappar powered content out to every continent of this wonderful world of ours.

• Planet Earth, Meet The Zapcode October 10, 2012 Ever wondered how you know what things to zap in the real world? Then wonder no more.

• Fabulous Magazine & Zappar Join Forces October 3, 2012 The Sun’s Fabulous magazine and Zappar this week are pleased to announce a partnership that will bring to life many of the magazines’ covers and articles over the coming months.

• Zappar and MTel launch new Movie Express AR feature in Hong Kong September 24, 2012 Zappar and MTel launch their first product as the culmination of a new partnership between the two companies in the Asia-Pacific region.

• Zappar now at SEARS Mexico. September 21, 2012 Zappar, Augmented Reality T-Shirts are now available for purchase across Mexico in all SEARS stores.

• WIN a copy of LittleBigPlanet™ for PlayStation®Vita September 19, 2012 Who amongst you would like a chance of winning a free copy of LittleBigPlanet™, Sony PLAYSTATION’s latest blockbuster title for the PlayStation®Vita?

• You may now call us ‘Award Winning Zappar’. September 12, 2012 We’re not ones to blow our own trumpets, really we’re not. We tend to let our technology do the talking – mainly because trying to describe Augmented Reality without showing it off is a really tricky thing to do. BUT…

• Zappar Lab: Emotional Reality (Live from Las Vegas). September 10, 2012 AR-enabled products by their very nature can be given a voice; their own narrative. They are no longer inanimate but active and alive through the magic of Zappar.

• August Review: Augmented Storytelling and ZOMBIES! September 4, 2012 It’s been a busy month here at the Zappar Labs. We’ve released a flurry of new shirts into markets across the USA, Mexico and the UK, and we have been working on a healthily large bunch of more!

• Competition Time: Win FREE shirts! September 3, 2012 To celebrate the beginning of a new week, we’ve decided to run our first EVER competition.

• Zappar Lab: Pick of the week! August 29, 2012 It was quite a tricky thing to implement but completely worth the time and trouble when you see the final result – just look at the little guy dance!

• Introducing Zaphat – The Hat you Zap! August 19, 2012 Zaphat is an amazing new way to have fun with your friends, linking the real and digital worlds to create mind-melting augmented reality experiences through 3D virtual masks triggered by your hat.

• Citizens of the future, your new Zappar shirts have arrived! July 16, 2012 As you know, we spend our lives busily creating new augmented experiences for own amusement. Here’s a quick list of what’s shakin’ this week…