--- title: "Zappar Insights: All the latest industry innovations and news from the Zappar team | Dave Mather" description: Head of Marketing --- - [AR Examples](https://www.zappar.com/ar-examples/) - [Webinars](https://zap.works/webinars/) - [XR Pioneers](https://www.zappar.com/xr-pioneers/) - [AR Resources](https://www.zappar.com/ar-resources/) [Let's talk](https://www.zappar.com/contact/) - [AR Examples](https://www.zappar.com/ar-examples/) - [Webinars](https://zap.works/webinars/) - [XR Pioneers](https://www.zappar.com/xr-pioneers/) - [AR Resources](https://www.zappar.com/insights/author/ar-resources/) [Let's talk](https://www.zappar.com/contact/) ## [Blog The Complete Guide to Indoor Navigation 2026 Discover how to improve indoor navigation with our comprehensive guide, covering technologies, use cases, and accessibility for a seamless experience. ![Dave Mather](https://3409235.fs1.hubspotusercontent-na1.net/hub/3409235/hubfs/Dave%20blog.png?width=42&height=42&name=Dave%20blog.png) Dave Mather Head of Marketing](http://www.zappar.com/insights/the-complete-guide-to-indoor-navigation-2026) ## Welcome to the Zappar blog # All the latest industry innovations and news from the Zappar team ## [![](https://3409235.fs1.hubspotusercontent-na1.net/hubfs/3409235/Dave%20blog.png) How 360Channel used Mattercraft to power '360maps' Discover how 360Channel used Mattercraft to turn indoor wayfinding into immersive entertainment at The Ghost in the Shell Exhibition.](http://www.zappar.com/insights/how-360channel-used-mattercraft-to-power-360maps) ## [![](https://3409235.fs1.hubspotusercontent-na1.net/hubfs/3409235/Dave%20blog.png) Zappar and Auki Win In-Store Experience Innovation of the Year for Gotu Zappar and Auki win In-Store Experience Innovation of the Year for Gotu, an app-free indoor navigation solution making retail spaces easier to navigate for everyone.](http://www.zappar.com/insights/zappar-and-auki-win-in-store-experience-innovation-of-the-year-for-gotu) ## [![](https://3409235.fs1.hubspotusercontent-na1.net/hubfs/3409235/Dave%20blog.png) Beyond the Canvas: Building a Living Exhibition with WebAR Explore how WebAR transforms traditional art into an interactive experience, offering a deeper connection between viewers and the artwork beyond the canvas.](http://www.zappar.com/insights/beyond-the-canvas-building-a-living-exhibition-with-webar) ## [![](https://3409235.fs1.hubspotusercontent-na1.net/hubfs/3409235/Dave%20blog.png) More Ways to Build WebAR: Zappar Comes to Wonderland Engine Zappar has partnered with Wonderland Engine to bring production-proven WebAR tracking and publishing into the editor. Build, test, and deploy mobile WebAR.](http://www.zappar.com/insights/more-ways-to-build-webar-zappar-comes-to-wonderland-engine) ## [![](https://3409235.fs1.hubspotusercontent-na1.net/hubfs/3409235/Dave%20blog.png) Turning Celebration into Participation: HelloU’s Wicked AR Activation Hull-based HelloU Creative transformed the Top 30 Under 30 Celebration with a Wizard of Oz–inspired AR selfie activation, driving over 300 views and turning live guests into soci](http://www.zappar.com/insights/turning-celebration-into-participation-hellous-wicked-ar-activation) ## [![](https://3409235.fs1.hubspotusercontent-na1.net/hubfs/3409235/Dave%20blog.png) How the Cosanti Foundation Used WebAR to Reimagine Visitor Engagement Discover how the Cosanti Foundation used Zapworks Designer to turn archival materials into interactive on-site experiences, reshaping how visitors engage with history, architecture, and place.](http://www.zappar.com/insights/how-the-cosanti-foundation-used-webar-to-reimagine-visitor-engagement) ## [![](https://3409235.fs1.hubspotusercontent-na1.net/hubfs/3409235/Dave%20blog.png) Why Accessible QR Codes Matter (And What Brands Can Do About It) Discover how Zappar and Loftware are helping organisations make packaging more inclusive for people who are blind or have low vision.](http://www.zappar.com/insights/why-accessible-qr-codes-matter-and-what-brands-can-do-about-it) ## [![](https://3409235.fs1.hubspotusercontent-na1.net/hubfs/3409235/Dave%20blog.png) Moving From Adobe Aero to Zapworks: Your AR Journey Continues With Adobe Aero shutting down, discover how you can quickly and easily migrate your projects across to either Zapworks Designer or Mattercraft.](http://www.zappar.com/insights/from-adobe-aero-to-zapworks-your-ar-journey-continues) ## [![](https://3409235.fs1.hubspotusercontent-na1.net/hubfs/3409235/Dave%20blog.png) How to share your WebAR experiences on social media Learn how to quickly share your WebAR experiences on social media platforms like Instagram Facebook, TikTok and more...](http://www.zappar.com/insights/how-to-share-webar-on-social-media) ## [![](https://3409235.fs1.hubspotusercontent-na1.net/hubfs/3409235/Dave%20blog.png) Life after Spark AR: How creators can thrive with web-based AR, VR & MR Spark AR's discontinuation opens up new possibilities for creators. Discover how you can leverage web-based AR, VR and MR to continue pushing the boundaries of creativity.](http://www.zappar.com/insights/life-after-spark-ar-how-creators-can-thrive-with-web-based-ar-vr-mr) [Go to archive](https://www.zappar.com/blog) - Company - [About](https://www.zappar.com/about/) - [Zappar](https://www.zappar.com/) - [Zapworks](https://zap.works/?__hstc=214098056.48a03223cfd0eac9e0f99b6be21fa25e.1707412219619.1707490953493.1707493519375.4&__hssc=214098056.23.1707747317153&__hsfp=501235727) - [Zapbox](https://www.zappar.com/zapbox/) - [Zapvision](https://www.zappar.com/zapvision/) - [Careers](https://www.zappar.com/jobs/) - [Testimonials](https://www.zappar.com/testimonials/) - Tech - [Augmented Reality](https://www.zappar.com/augmented-reality/) - [Mixed Reality](https://www.zappar.com/mixed-reality/) - [Accessible QR code](https://www.zappar.com/zapvision/accessible-qr-codes/) - AR for - [Packaging](https://www.zappar.com/solutions/packaging/) - [Retail](https://www.zappar.com/solutions/retail/) - [Learning & Development](https://www.zappar.com/solutions/learning-and-development/) - [Events](https://www.zappar.com/solutions/events/) - [Marketing](https://www.zappar.com/solutions/marketing/) - [Events, Tours and Attractions](https://www.zappar.com/solutions/events/) - Resources - [Blog](https://www.zappar.com/blog/) - [Case Studies](https://www.zappar.com/case-studies/) - [Archive](https://www.zappar.com/blog/?page=2) - [AR Pioneers 2021](https://www.zappar.com/ar-pioneers/2021) - [AR Pioneers 2022](https://www.zappar.com/ar-pioneers/2022) - [XR Pioneers 2023](https://www.zappar.com/xr-pioneers) - [Webinars](https://zap.works/webinars/?__hstc=214098056.48a03223cfd0eac9e0f99b6be21fa25e.1707412219619.1707490953493.1707493519375.4&__hssc=214098056.23.1707747317153&__hsfp=501235727) - [Ebooks](https://www.zappar.com/ebooks/) - Legal - [T&C's](https://www.zappar.com/terms/) - [Privacy Policy](https://www.zappar.com/privacy/) - [Cookies](https://www.zappar.com/cookies/) - [Zapvision T&C's](https://www.zappar.com/zapvision-terms/) - [Zapvision CMS T&C's](https://www.zappar.com/zapvision-cms-terms/) ### Company - [About](https://www.zappar.com/about/) - [Zappar](https://www.zappar.com/) - [Zapworks](https://zap.works/?__hstc=214098056.48a03223cfd0eac9e0f99b6be21fa25e.1707412219619.1707490953493.1707493519375.4&__hssc=214098056.23.1707747317153&__hsfp=501235727) - [Zapbox](https://www.zappar.com/zapbox/) - [Zapvision](https://www.zappar.com/zapvision/) - [Careers](https://www.zappar.com/jobs/) - [Testimonials](https://www.zappar.com/testimonials/) ### Tech - [Augmented Reality](https://www.zappar.com/augmented-reality/) - [Mixed Reality](https://www.zappar.com/mixed-reality/) - [Accessible QR code](https://www.zappar.com/zapvision/accessible-qr-codes/) ### AR for - [Packaging](https://www.zappar.com/solutions/packaging/) - [Retail](https://www.zappar.com/solutions/retail/) - [Learning & Development](https://www.zappar.com/solutions/learning-and-development/) - [Events](https://www.zappar.com/solutions/events/) - [Marketing](https://www.zappar.com/solutions/marketing/) - [Events, Tours and Attractions](https://www.zappar.com/solutions/events/) ### Resources - [Blog](https://www.zappar.com/blog/) - [Case Studies](https://www.zappar.com/case-studies/) - [Archive](https://www.zappar.com/blog/?page=2) - [AR Pioneers 2021](https://www.zappar.com/ar-pioneers/2021) - [AR Pioneers 2022](https://www.zappar.com/ar-pioneers/2022) - [XR Pioneers 2023](https://www.zappar.com/xr-pioneers) - [Webinars](https://zap.works/webinars/?__hstc=214098056.48a03223cfd0eac9e0f99b6be21fa25e.1707412219619.1707490953493.1707493519375.4&__hssc=214098056.23.1707747317153&__hsfp=501235727) - [Ebooks](https://www.zappar.com/ebooks/) ### Legal - [T&C's](https://www.zappar.com/terms/) - [Privacy Policy](https://www.zappar.com/privacy/) - [Cookies](https://www.zappar.com/cookies/) - [Zapvision T&C's](https://www.zappar.com/zapvision-terms/) - [Zapvision CMS T&C's](https://www.zappar.com/zapvision-cms-terms/) © 2024 Zappar Ltd. - - - -