When planning an augmented reality strategy with partners we always start with the objective. The objective here was to drive shoppers around different parts of Toys “R” Us stores and build excitement for Teenage Mutant Ninja Turtles at point of purchase.
The solution: a hunt around Toys “R” Us stores to scan manhole covers and collect all the Turtles to unlock a mini-game. BOO-YA-KA-SHA!
Download the Zappar App
Scan the target
Unlock more content
Zoom in on the target to preview it on screen.
To experience the full AR experience, we recommend printing the target.