Nespresso’s objective was to allow potential customers to “find the perfect spot” for an Essenza Mini coffee machine in their home. The campaign was promoted via a leaflet distributed through their retail stores and supported by a direct mail campaign.
Once scanned with the Essenza Mini app, the coffee machine elevates into view through a sliding door style transition. The user can then toggle through the different colours and models in the range and place them in their own kitchen environment.
The user also had the option to visit the nespresso.com m-commerce store; the nespresso.com homepage; and take a picture of the machine.