LEGOLAND Miniland AR
September 2023
If you haven’t heard of Ella Henderson yet you certainly will soon!
We were super excited to work with her and hope she remembers us when she’s a global super-star…
She launched this promotional campaign on Friday 4th April, with a series of pop-up street art across UK cities.
The campaign encourages fans to keep an eye out for Ghost Trail 'moments' appearing and disappearing, mirroring the concept of her single.
Zapping the envelopes or plaques that made-up the street art installations unlocked an exclusive remix of Ella’s debut track “Ghost”.
You saw it here first!