As the presidential race and debates heat up, Zappar today launched its new election-themed Zaphats. There are two hats to choose from that once zapped by a mobile device – with the Zappar app downloaded – show a three-dimensional (3D) mask of President Barack Obama or Republican presidential candidate Mitt Romney.
 

As the presidential race and debates heat up, Zappar today launched its new election-themed Zaphats. There are two hats to choose from that once zapped by a mobile device – with the Zappar app downloaded – show a three-dimensional (3D) mask of President Barack Obama or Republican presidential candidate Mitt Romney. These 3D masks then track with the movements of the wearer’s head as they move around.

Today, audiences around the world not only listen to the positions their electable candidates articulate but also scrutinize their actions, expressions and body language to help infer character traits and intentions. Zappar’s intent with its technology is to provide bite-sized entertainment to people in their everyday lives, so it’s natural for this company to deliver a product that takes a light-hearted view of this milestone, allowing users to “dress” up as their favorite candidate and debate in their own home.

“At Zappar, we’re always looking for new ways to make life more fun through the use of augmented reality,” said Kirk Ewing, creative director & founder at Zappar. “These election-themed Zaphats certainly deliver on that and should make debating with your friends and family even more entertaining than the actual debates have been already!”

To use the election-themed Zaphats, anyone can buy a hat through VisualiTee.com, put the cap on, download the free Zappar app and zap the hat to bring a hilarious 3D mask of their favorite presidential candidate to life, with interactive facial expressions. Users can then take photos and even record small video files while wearing the mask to share with friends and family via email, Facebook and Twitter.

“This is the first time we’ve ever seen – and printed – augmented reality on caps,” noted Brian Rosendahl, founder of VisualiTee.  “Anyone can now buy one of these hats we’ve developed with Zappar and instantly have a uniquely fun experience ‘dressing up’ as either presidential candidate.”

Election-themed Zaphats are available exclusively from VisualiTee.com for a limited time and cost $14.99.

Visit www.Visualitee.com to order hats or for your friends and family – or friends in the opposing party.